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Latest News

Browse through our blog posts, with advice on a range of digital marketing topics along with the latest Unity Online news.

By: Robert Moore 21st of January 2020 3 reasons why your website should be secure

If you’re anything like us and you use the internet religiously, you’ll no doubt have noticed the ‘https://’ behind the website domain you wish to visit. If you’ve always wondered what that stands for, it is Hyper Text Transfer Protocol Secure (HTTPS). Historically, websites just used to be called HTTP (without the Secure), but the introduction of Secure Sockets Layer...

By: Rachael Robertson 06th of January 2020 2019 at Unity Online: A Year in Review

It hardly seems possible that we have come to the end of 2019, and what a busy year it was for us as a company. Unity Online has well and truly cemented its place as one of Suffolk’s fastest-growing full-service digital marketing agencies, committed to helping businesses across the eastern region to take a different digital path. Let’s take a...

By: Max Planck 12th of December 2019 The Power of Social Media Retargeting

If we suggested to you that it was possible to reconnect your brand with interested and informed prospective customers that have searched on Google for products or services that you sell, you would bite our hand off, right? Read on to discover how your online brand can stay in touch with the 96% of users that didn’t take immediate action...

By: Millie Bartlett 18th of November 2019 How to get started with Email Marketing

You may have seen your fair share of emails over the years, especially designed from brands targeted to your inbox. What you may not see is the extensive planning, analysis, targeting, testing and ideas that go into creating that one campaign. Here at Unity Online, we have started to see an increase in local companies wanting to utilise this channel...

By: Rachael Robertson 06th of November 2019 Unity Online set to go full circle and return to its roots with iconic office move

One of Suffolk’s fastest-growing full-service digital agencies is currently in the process of an exciting office move to an iconic location, taking the company back to where it all began in 2014. Unity Online is embarking upon the next stage of its growth curve, with an ambitious move to exclusive offices situated within Needham Market train station. The commercial space...

By: Jade Waddy 31st of October 2019 All You Need To Know About BERT

Google frequently updates its algorithms to ensure it’s offering the best service for its users. They usually have a name associated, such as Google Panda or Penguin.  In 2019 we get to say hello to BERT. But what does it stand for? How does this affect search results and what can you do to best optimise for it?   What...

By: Jade Waddy 30th of October 2019 Marketing Ideas for Black Friday

Are you a retail business who struggles with Black Friday? The rise of online shopping meant a 7% decrease in in-store sales in 2018, according to Vend. More and more individuals turn to online shopping as a convenient way of saving money. Large corporations like Amazon can be very hard to compete against (especially when they held 26% of Black...

By: Robert Moore 29th of October 2019 Your Website Could be Hacked and You Don’t Even Know it

If you are a business that sells online to customers or relies on online exposure to secure regular offline custom, ensuring the security of your website should be one of your number-one priorities. Unfortunately, almost 10,000 small firms operating online are victims of cyber-attacks on a daily basis. That’s because too few business owners understand and acknowledge the dangers and...