Competition for online sales in all manner of industries is hotting up. Although it has never been easy to grow a successful e-commerce business, it is becoming harder than ever. That’s because e-commerce businesses that don’t display flexibility and adopt dynamic principles are getting left behind in the race to achieve that all-important ‘Buy Now’ click. The digital world is...

The considerable growth experienced by Stowmarket-based digital agency, Unity Online has not gone unnoticed with the upcoming 2019 Suffolk Business Awards shortlisting founder, Alex Pattenden for its Young Business Person award. The Suffolk Business Awards is led by the East Anglian Daily Times (EADT) and sponsored by the Suffolk Chamber of Commerce and EDF Energy. The event, which will be...

As the agency embarks on the next stage of its growth curve, attracting a growing number of well-established brands from further afield, it has become increasingly important for our team of digital experts to provide long-term value to clients. As we’ve recently discussed, the agency is well underway with its plans to foster a new in-house culture, focused on adopting...

For the last decade, Google has been warning that the speed with which a webpage fully displays its content matters to both websites and their users. Since June 2009, when Google unveiled its “Let’s make the web faster” campaign, Google’s co-founder, Larry Page had an ambition to make browsing websites “as fast as turning the pages of a magazine”. In...

With an ever-increasing roster of 150 clients benefiting from the digital marketing services of Unity Online’s team of qualified experts, the Suffolk-based agency is embarking on the next chapter of its growth curve. As Unity’s full-service digital agency continues to attract well-established brands from further afield, the importance of implementing a customer experience strategy has never been more critical. In...

Introducing the “My Unity Online” client portal One of our many resolutions this year as an agency is to provide our ever-growing roster of clients with better support, client servicing and access to data to will help you dissect and understand your marketing campaigns better. We’re therefore proud to announce the launch of the “My Unity Online” client portal that...

Mobile phones have become like an extra organ for many. Did you know that 40% of UK adults look at their phone within just 5 minutes of waking up? That percentage then increases to 65% if you’re under 35. Not only have we as consumers bought into the mobile revolution, so have businesses. Facebook gets 87% of its revenue from...

“We should post every day, at least once, at 9pm, because our Facebook page insights said so.” “We must market ourselves on Twitter, because it has 326 million active users that we could potentially reach.” Does this sound familiar? We have all heard that we should be on social media – but with 44% of CMOs struggling to quantify the...