“We should post every day, at least once, at 9pm, because our Facebook page insights said so.” “We must market ourselves on Twitter, because it has 326 million active users that we could potentially reach.” Does this sound familiar? We have all heard that we should be on social media – but with 44% of CMOs struggling to quantify the...

In 2019, it’s extremely important for businesses to harness the power of social media. It’s a free resource that allows you to gain greater exposure for your company and create a real brand identity. Did you know that almost half of the world’s population now have an account with at least one social media platform? That’s over three billion people...

At Unity Online, we care passionately about helping our digital talent evolve and gain in knowledge and confidence. Self-development doesn’t only improve our in-house expertise, it enables our valued clients to benefit from industry leading digital marketing techniques that transform their bottom lines. Therefore, it was no surprise that our team gave some much-deserved recognition to PPC consultant, Max Planck...

Going the extra mile for our clients is what sets us apart at Unity Online. Our team of digital experts are committed to instilling growing businesses throughout East Anglia with the confidence to sell more online. In order to do so, our clients require profitable platforms from which to operate online. That begins with slick, responsive websites that offer bespoke...

Within the marketing world, lots of acronyms get thrown into conversations and for someone on the outside trying to get to grips with a digital marketing world, these terms can often be overwhelming. Some of these acronyms are so similar that confusion between their meanings often reigns supreme. This article will explore one of the biggest digital marketing acronym misinterpretations....

When it comes to your brand’s digital marketing and your presence online, if you have spoken to SEO companies in the past you may have heard the term “link building” or “link juice” used in conversation about your website and its organic search marketing. Back in the day, when Google was a new endeavour, companies could simply point dozens of...

It seems difficult to believe that we are already approaching the end of another year. However, the hard work and dedication displayed by our team continues, as we strive to help our ever-growing roster of innovative, growing clients to succeed online. The drive and commitment shown by one particular member of the team earned him the most unanimous Team Member...

How do I get my business noticed online? A great question that probably passes a lot of people’s minds when they begin a new business venture or have an established company of many years that is keen to embrace the online world. Unfortunately, there isn’t a one-size-fits-all answer. Many businesses have different needs and requirements and cater to different target...