Google frequently updates its algorithms to ensure it’s offering the best service for its users. They usually have a name associated, such as Google Panda or Penguin.  In 2019 we get to say hello to BERT. But what does it stand for? How does this affect search results and what can you do to best optimise for it?   What...

Are you a retail business who struggles with Black Friday? The rise of online shopping meant a 7% decrease in in-store sales in 2018, according to Vend. More and more individuals turn to online shopping as a convenient way of saving money. Large corporations like Amazon can be very hard to compete against (especially when they held 26% of Black...

If you are a business that sells online to customers or relies on online exposure to secure regular offline custom, ensuring the security of your website should be one of your number-one priorities. Unfortunately, almost 10,000 small firms operating online are victims of cyber-attacks on a daily basis. That’s because too few business owners understand and acknowledge the dangers and...

One of Suffolk’s fastest-growing full-service digital agencies is celebrating its fifth birthday this month. Unity Online was established in early August 2014 by founder, Alex Pattenden, with a desire to create a digital agency that catered exclusively for the needs of smaller businesses looking to sell and increase their exposure online. Having gained several years of experience working for a...

Did you know that November and December approximately see an 80% increase in the number of online transactions, compared to the rest of the year?  That might sound like the best time to target your customers, but there’s more to this story. Although there is an increase in transactions, there is a significant drop in average order value (AOV).  This,...

You know when you Google a company, and it shows you a snippet about them on the right hand side (see below)? That there is a Google My Business page.  Did you know that 46% of all Google searches are local? Better yet, local businesses with a Google Map pin appear in 93% of all local searches. Google My Business...

The UK now boasts the biggest digital advertising market in Europe, according to recent research. The report by advertising think-tank, Credos and Enders Analysis discovered that UK advertisers will spend almost two-thirds (62%) of their budgets online by 2020. The digital marketing industry has gone from strength to strength in the UK. As of last year, the sector experienced eight...

Unity Online’s long-serving employee, Christopher Seaman has been promoted to Lead UX Architect, with a remit to make better informed design decisions for the digital agency’s growing roster of clients. Christopher, who has been a key figure in Unity Online’s design and development team since March 2015, is now the agency’s champion of user experience (UX) which is fast becoming...