The UK now boasts the biggest digital advertising market in Europe, according to recent research. The report by advertising think-tank, Credos and Enders Analysis discovered that UK advertisers will spend almost two-thirds (62%) of their budgets online by 2020. The digital marketing industry has gone from strength to strength in the UK. As of last year, the sector experienced eight...

Unity Online’s long-serving employee, Christopher Seaman has been promoted to Lead UX Architect, with a remit to make better informed design decisions for the digital agency’s growing roster of clients. Christopher, who has been a key figure in Unity Online’s design and development team since March 2015, is now the agency’s champion of user experience (UX) which is fast becoming...

The approval of the European Union’s (EU) Payment Services Directive (PSD2) in January 2018 means that the landscape for online transactions in the UK is set to change forever. From 14th September 2019, businesses that accept online payments from customers will be required to comply with PSD2, which builds on the original Payment Services Directive (PSD) established in 2007 to...

One of Suffolk’s fastest growing full-service digital agencies is embarking upon the next stage of its growth curve, following the appointment of a new head of business development to enhance the agency’s connections and exposure across the eastern region. Scott Barton was recently appointed Unity Online’s head of business development, boasting nearly two decades of digital marketing expertise, spanning digital...

Competition for online sales in all manner of industries is hotting up. Although it has never been easy to grow a successful e-commerce business, it is becoming harder than ever. That’s because e-commerce businesses that don’t display flexibility and adopt dynamic principles are getting left behind in the race to achieve that all-important ‘Buy Now’ click. The digital world is...

The considerable growth experienced by Stowmarket-based digital agency, Unity Online has not gone unnoticed with the upcoming 2019 Suffolk Business Awards shortlisting founder, Alex Pattenden for its Young Business Person award. The Suffolk Business Awards is led by the East Anglian Daily Times (EADT) and sponsored by the Suffolk Chamber of Commerce and EDF Energy. The event, which will be...

As the agency embarks on the next stage of its growth curve, attracting a growing number of well-established brands from further afield, it has become increasingly important for our team of digital experts to provide long-term value to clients. As we’ve recently discussed, the agency is well underway with its plans to foster a new in-house culture, focused on adopting...

For the last decade, Google has been warning that the speed with which a webpage fully displays its content matters to both websites and their users. Since June 2009, when Google unveiled its “Let’s make the web faster” campaign, Google’s co-founder, Larry Page had an ambition to make browsing websites “as fast as turning the pages of a magazine”. In...