Social Media Marketing - Unity Online

Social Media Marketing

We provide coherent, cost-effective social media marketing strategies for brands of all shapes and sizes. Our in-house social consultants leverage our clients’ audiences and communities to drive leads and sales across all leading social platforms, namely Facebook, Twitter, Instagram and LinkedIn. Whether it’s the creation of eye-catching content that educates and excites, building relationships with industry influencers or providing timely customer support that turns followers into brand advocates, our approach to social media provides a ripple effect that can grow your customer base.

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Social Media Management for B2B and B2C Brands

Our in-house social media strategists work with both B2B and B2C businesses, creating roadmaps that help brands connect with more of their target audience. Not every social media platform will suit your brand. Each platform has its own demographic of users and we have the know-how to find and reach out to people that are more likely to care about your services.

Comprehensive audits of your existing social profiles
It all begins with an in-depth audit of your existing business pages on Facebook, Twitter, LinkedIn and Instagram. We will review these and make recommendations to optimise them where necessary to help you make the perfect first impression with new followers.

Utilising the power of industry influencers
Building relationships with social media influencers is one of the most effective ways to build trust and credibility in your brand. Whether it’s free product reviews or interviews with industry bloggers, influencer marketing allows you to tap into an audience that’s fully engaged with your target influencers.

Management of your social community
We’ll use the latest social monitoring tools and techniques to keep track of people that are talking about your brand. By keeping our fingers firmly on the pulse of your social community, we can help your business become part of the conversation.

Cross-channel promotion of your content
Got a killer piece of content that you’d like potential customers to see? We’ll make sure it hits the right note on all the major social channels we target, promoting your social content in a way that’s easiest to digest for every platform.

Social post schedules
Don’t have the time or capacity to create entertaining and informative social posts for your followers? Let us do the legwork for you. We’ll create on-brand social content within a monthly schedule of posts approved by you in advance, giving you the final say over your social communications.

Granular reports that inform future social activity
We are passionate about data-informed marketing. We’ll use our monthly social media reports to you as an opportunity to identify and inform future activity to grow your followers and connections.

What to expect when you work with Unity Online

Initial consultation
We’ll arrange an initial face-to-face (or virtual) consultation to get to grips with your business. During these early-stage discussions, we will ascertain your primary commercial objectives from social media to enable us to design a social media strategy that works for you.

We’ll take the time to understand your audience
Before we can recommend the right social platforms to target, our in-house social strategists will conduct comprehensive research into your target demographic.

A new social marketing strategy
We will present our findings to you and propose a social marketing campaign for the first month, managed in-house by our team of social marketing consultants.

Ongoing planning and collaboration for future months
At the end of the first month, we will sit down with you to review what went well and what didn’t. We will then develop a medium-term social media management plan across the next six months, incorporating industry seasonality and any offers or promotions you plan to launch along the way.

Periodic reports aligned with your KPIs
Within your MyUnityOnline portal, you will receive monthly reports on your social media campaigns, detailing the growth of your brand’s social following and the overall ROI.

Social media marketing services that leave no business behind

With bespoke social media strategies aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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