Free account audit
If your Google account is underperforming, our sales team are happy to carry out a top-line audit, providing a host of recommendations that could improve conversions and your cost per lead.
Results-Focused Paid Advertising Management
Our in-house paid advertising consultants drive traffic, leads and sales for brands across a broad spectrum of industries. We build and manage Pay-Per-Click (PPC) advertising campaigns across Google Ads (formerly Google Adwords), Microsoft Ads (formerly Bing Ads), and social media channels including Facebook, Instagram and LinkedIn.
All of these campaigns are strategically designed to maximise every pound of your advertising budget. With the ability to target online ads based on keywords, a user’s location, the device they are searching on, or whether a user is a new or returning customer, our team has total control to meet your KPIs by driving cost-effective conversions.
A profitable source of leads and sales across Google, Bing and Social Media
Our pay per click advertising consultants boast years of expertise in creating, optimising and maintaining PPC campaigns across major search engines, as well as targeted display campaigns on relevant social media platforms aimed at your target demographic.
Targeted PPC management that makes your budget go further
There are many reasons why brands like yours can benefit from the support of our paid advertising strategists. In the race to ensure your brand’s PPC ads outperform its competitors, it can be all too tempting to pay over the odds for exposure on specific search terms.
At Unity Online, our in-house team can get to work by analysing all aspects that determine the success or failure of a PPC campaign. From landing page quality and click-through rates, to the A/B testing of ad copy and keyword research, we make sure every penny of your budget is spent wisely on keywords most likely to grow exposure and sales.
Transforming your Quality Score – and your bottom line
The leading search engines use a metric known as Quality Score to measure the relevance and quality of your ad copy and the keywords targeted. Our paid advertising consultants are proven in boosting the Quality Score of ads in Google for brands big and small. In doing so, our team can improve the position and frequency of your ads in Google for revenue-driving search terms, whilst optimising the average cost per click (CPC) of your campaigns.
What to expect when you work with Unity Online
Initial consultation
For those that like the sound of our proposals, we will then arrange a face-to-face workshop with our delivery team. This will enable our advertising team to understand your business and its target demographic to build out your messaging and targeting.
Deep dive audit
At this stage, our our pay per click marketing consultants will conduct a thorough review of all aspects within your Google account. This will gauge the performance of your existing ads and landing pages.
Google account build or optimisation
If your brand is new to advertising your goods or services on Google, our delivery team will handle every inch of the account build process. This will include landing page creation and ad copy that is in tune with your tone of voice. Brands with existing Google accounts will also benefit from optimisation of live landing pages and ad copy.
Account Launch
Once your ad copy is ready and the landing pages to sell your goods or services are too, we will launch your account to the big wide world.
Ongoing PPC management
We don’t just sit back once your Google account is live either. Our delivery team will manage your PPC campaigns throughout the month to drive leads and sales. We refine messaging and landing pages to continually improve your Quality Score and help your brand feature prominently in those all-important search engine results pages. Your month-on-month performance can also be monitored with ease via your dedicated MyUnityOnline dashboard.
Engaging display advertising
Perfect for when a picture tells a thousand words. Display advertising is one of the most engaging forms of paid advertising, especially for brands selling goods and services with visual appeal. We take a targeted approach to placing display ads within specific websites or landing pages relevant to your target demographic. Alternatively, we can target users in Google to ensure your campaigns make a difference to those that need your products.
Paid social that connects with your target demographic
Whichever social channels work for your brand, we can build and run social campaigns that achieve your goals. Whether it’s brand awareness, lead generation, direct sales or simply starting a conversation that fosters valuable new social communities, paid social advertising on Facebook, Twitter and Instagram can be a profitable ingredient in your marketing mix.
Strategic remarketing to those familiar with your brand
Does your business struggle to turn first-time website visitors into customers? Our strategic Google remarketing techniques can help give users a compelling reason to return to your brand and convert at the second time of asking. Remarketing advertising campaigns reach out to previous site visitors that are already familiar with your brand. It’s a second chance to promote goods or services to users that are already using search terms relevant to your brand.
Our Partners
We take our practice very seriously, which is why Unity Online has maintained partner status with Google, Bing and Facebook. Our search marketing and online advertising specialists stay up to date with the latest certification exams to ensure we do the right thing for our clients.
Paid advertising services that leave no business behind
With bespoke PPC account management aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.
