SERVICES

Paid Search

Pay-per-click (PPC) advertising in the form of Google Ads, Microsoft Ads and Bing Ads and is an essential part of digital marketing for businesses that want to increase customer conversions through their website and online platforms.

Paid Search

Google Ads

Bing Ads

Paid Search

PAID SEARCH

Transforming your Quality Score and your bottom line

Leading search engines use a metric known as the Quality Score to measure the relevance and quality of your advertising copy and the keywords that it targets. Our paid advertising consultants have tried and tested experience boosting the Quality Score of ads in Google for brands both large and small. As a result, we can improve the position and frequency of your ads in Google, maximising revenue-driving search terms, whilst optimising the average cost per click (CPC) of your campaigns to ensure return on investment and a cost-effective approach.

Driving Growth: Effective PPC Advertising Solutions for Diverse Industries

Our in-house paid advertising consultants drive traffic, leads and sales for brands across a broad spectrum of industries. We build and manage Pay-Per-Click (PPC) advertising campaigns across Google Ads (formerly Google Adwords), Microsoft Ads (formerly Bing Ads)

All of these campaigns are strategically designed to maximise every pound of your advertising budget. With the ability to target online ads based on keywords, a user’s location, the device they are searching on, or whether a user is a new or returning customer, our team has total control to meet your KPIs by driving cost-effective conversions.

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Targeted paid social management that makes your budget go further

There are many reasons why brands like yours can benefit from the support of our paid advertising strategists. In the race to ensure your brand’s PPC ads outperform its competitors, it can be all too tempting to pay over the odds for exposure on specific search terms.

At Unity Online, our in-house team can get to work by analysing all aspects that determine the success or failure of a PPC campaign. From landing page quality and click-through rates, to the A/B testing of ad copy and keyword research, we make sure every penny of your budget is spent wisely on keywords most likely to grow exposure and sales.

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Engaging display advertising

Engaging display advertising is perfect for when a picture does all the talking. Display advertising is one of the most engaging forms of paid advertising, especially for brands selling goods and services with visual appeal. We take a targeted approach to placing display ads within specific websites or landing pages, ensuring it’s relevant to your target demographic. Alternatively, we can target users in Google to ensure your campaigns make a difference to those who need your products.

Paid social that connects with your target demographic

Whichever social channels work for your brand, we can build and run social campaigns that achieve your goals. You might be aiming for brand awareness, lead generation, direct sales or simply starting a conversation that fosters valuable new social communities. Used well, paid social advertising on Facebook, Twitter and Instagram can be a profitable ingredient in your marketing mix.

Strategic re-marketing for those familiar with your brand

Lots of businesses struggle to turn first-time website visitors into paying customers. Our strategic Google re-marketing techniques are designed to help give users a compelling reason to return to your brand and convert them into customers by reminding them of what you offer. Re-marketing ad campaigns reach out to previous site visitors that are already familiar with your brand and provide a targeted, second chance to promote goods or services to users who are already using search terms relevant to your brand.

Paid Search

What to expect when you work with us

01. Free account audit

We will start by doing a free, top-line account audit to ascertain if and why your Google account is underperforming. From this we will offer a host of recommendations that may improve conversions and your cost per lead.

02. Initial consultation

If our initial suggestions capture your interest, we will then arrange a face-to-face workshop. This will help our advertising team to understand your business and its target demographic so we can build out your messaging and targeting.

03. Deep dive audit

At this stage, our pay per click marketing consultants will conduct a thorough, in-depth review of all aspects of your Google account. This will give us a more accurate insight into the performance of your existing ads and landing pages.

04. Google account build or optimisation

If your brand is new to Google advertising, our delivery team will manage the complete account build process and set it up for success, including everything from landing page creation to ad copy that is in tune with your tone of voice. If you already have an existing Google account, we can help you to maximise its benefits by optimising live landing pages and ad copy.

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

We don’t just sit back once your Google account is live. When you work with us, our team will manage your PPC campaigns throughout the month to drive leads and sales. We refine messaging and landing pages to continually improve your Quality Score and help your brand feature prominently on those all-important search engine results pages. Your month-on-month performance can also be monitored with ease via your dedicated MyUnityOnline dashboard.

Our partners

We take our practice very seriously, which is why Unity Online has maintained partner status with the leaders Google, Bing and Facebook. Our search marketing and online advertising specialists stay up to date with the latest certification exams to ensure we do the right thing for our clients.

Paid advertising services that leave no business behind

With bespoke PPC account management aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Google Ads

Cost-Effective Google Ads Campaign Management

Google Ads can be a powerful force for businesses looking to get in front of the right audience online, and drive more sales. However, it has to be done strategically to get value for money from your investment. That means it’s time to ditch the scattergun approach to Google Ads campaigns.

Whether you are just starting out with PPC or you want a fresh pair of eyes to review your live Google Ads account, our highly experienced online advertising consultants can improve the quality and relevance of traffic to your website.

Working with us, we will ensure that every penny spent is targeted towards the keywords most likely to result in leads and sales for you and your business, delivering great results that contribute to the bottom line.

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Maximise your return on investment from Google Ads with a Google Partner

Our agency is a proud Google Partner. That means our in-house team of online advertising consultants are up-to-date with the latest Google Ads certification exams. We understand every inch of the Google Ads platform and have managed hundreds of Ads accounts for brands both big and small, guiding them from budget planning and keyword strategy through to display advertising and Google Shopping feeds.

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96%

That’s how many brands are investing in Google Ads

80%

That’s how much Google Ads increase brand awareness on average

50%

That’s how more likely consumers are to make a purchase when clicking on a Google Ad

Transparent Google Ads campaign creation and optimisation

We adopt a fully transparent approach to creating, optimising and managing Google Ads campaigns for our clients. Our clients are kept fully informed regarding how their budget is spent, and our monthly reporting – available to clients via their MyUnityOnline dashboard – provides in-depth analysis and learnings for continuous development and results.

Proven management of Google search ads

With the wrong approach it can feel like you’re throwing money down the drain with Google Ads spend, but do it right and it can make a huge difference to your business. We adopt a laser-focused approach to all Google search ads campaigns. We achieve this by conducting comprehensive keyword research to find the search terms that your target customers use to find goods and services like yours. We combine that knowledge with carefully crafted, persuasive ad copy and conversion-focused landing pages to drive leads and sales.

Utilise the Google Display Network to re-market your brand

Unity’s Google Ads experts are also well-versed in getting to grips with your brand’s target audience and how best to reach them at each stage of the PPC funnel, from awareness and interest through to intent to buy. Using the Display Network, we can use highly relevant visual ads to reach out to users based on their browsing history and demographics to improve the relevance and quality of traffic to your website.

Grow the visibility of your products in Google Shopping

You can also fill a gap in the market with your goods or services within the Google Shopping results. We can work with you to optimise and manage product listing ads within Google Shopping that will grab the attention of users – often above organic search results. Whether you are competitive on price or you offer exceptional quality, these product listing ads can improve user engagement with your brand at all stages of the PPC funnel and contribute to the success of your brand.

Paid SEARCH

What to expect when you work with us

01. Free account audit

02. Initial consultation

03. Deep dive audit

At this stage, our our pay per click marketing consultants will conduct a thorough, in-depth review of all aspects of your Google account. This will give us a more accurate insight into the performance of your existing ads and landing pages.

04. Google account build or optimisation

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

Google Ads services that leave no business behind

With bespoke Google Ads campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Bing Ads

ROI-focused bing ads campaign management

Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft, and is one of the two dominating search engines in the market. Serving one in every 10 computer searches worldwide, alongside Google, Bing has nearly 93% of the global search engine market share, making advertising in this space an important consideration for brands seeking to improve their online presence.

With that in mind, at Unity Online, our in-house online advertising consultants don’t just specialise in managing Google Ads. We drive lucrative ROI for brands through Microsoft Advertising, formerly known as Bing Ads, on the Bing search engine as well.

Despite its smaller market share, our fine-tuned Microsoft Advertising strategies can drive highly targeted, profitable traffic and leads from market segments and individuals that don’t use Google.

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Why should your brand use Bing Ads?

Put simply, if you don’t advertise on Bing, you will allow a portion of your prospective customers to slip through the net. Not all users are active on Google; some prefer Bing. That’s why we recommend a multi-channel approach to online advertising that covers all bases. In some cases, it’s even possible to discover new, untapped audiences on Bing, at a greatly reduced cost per click.

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70%

That’s the number of Bing users over the age of 35

38%

That’s the percentage of Bing users with combined household incomes of over £80,000

45%

That’s how much higher the average click-through rates of Bing Shopping ads are than Google

Bing Ads campaigns that give your company a competitive advantage

What a lot of businesses don’t know is that by using Microsoft Advertising strategically, you can generate additional exposure and revenue via Bing that your competitors may not yet have discovered and capitalised on. Whether you want to target users within certain demographics, regions or countries, our team of online advertising experts can improve the number of qualified leads and sales you receive, whilst simultaneously limiting unnecessary spend.

In-depth audits of your existing Bing account

We’re a business minded team and we know that every penny counts. We never want you to feel like you’re playing a guessing game when it comes to online advertising, which is where our in-depth audits of your existing Microsoft Advertising account come in. If you have tried Bing Ads before and they haven’t worked, that doesn’t mean they won’t this time – the important thing is having an informed strategy. Our online advertising consultants will explore all aspects of your previous and existing campaigns including the keywords you target, your landing pages and your budget. We’ll then deliver our recommendations to you, outlining ways to optimise your campaign performance and maximise returns.

Bing advertising strategies that deliver a return on your investment

Our Bing advertising strategists are proven specialists in turning underperforming Bing campaigns into lucrative revenue streams for brands both large and small. We work collaboratively with you to hone a Microsoft Advertising roadmap that meets the short and long-term objectives of your business.

Transparent reports on Bing Ads campaign performance

At Unity Online, we treat your Microsoft Advertising budget as if it were our own. We keep you firmly in the loop when it comes to the performance of all Bing Ads campaigns, reporting monthly on all pre-agreed metrics and KPIs within the ‘MyUnityOnline’ dashboard, giving you total transparency.

Paid SEARCH

What to expect when you work with us

01. Free account audit

02. Initial consultation

03. Deep dive audit

04. Google account build or optimisation

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

Microsoft Advertising services that leave no business behind

With bespoke Microsoft Advertising campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

Get in touch