General

You may have seen your fair share of emails over the years, especially designed from brands targeted to your inbox. What you may not see is the extensive planning, analysis, targeting, testing and ideas that go into creating that one campaign. Here at Unity Online, we have started to see an increase in local companies wanting to utilise this channel...

One of Suffolk’s fastest-growing full-service digital agencies is currently in the process of an exciting office move to an iconic location, taking the company back to where it all began in 2014. Unity Online is embarking upon the next stage of its growth curve, with an ambitious move to exclusive offices situated within Needham Market train station. The commercial space...

Google frequently updates its algorithms to ensure it’s offering the best service for its users. They usually have a name associated, such as Google Panda or Penguin.  In 2019 we get to say hello to BERT. But what does it stand for? How does this affect search results and what can you do to best optimise for it?   What...

Are you a retail business who struggles with Black Friday? The rise of online shopping meant a 7% decrease in in-store sales in 2018, according to Vend. More and more individuals turn to online shopping as a convenient way of saving money. Large corporations like Amazon can be very hard to compete against (especially when they held 26% of Black...

If you are a business that sells online to customers or relies on online exposure to secure regular offline custom, ensuring the security of your website should be one of your number-one priorities. Unfortunately, almost 10,000 small firms operating online are victims of cyber-attacks on a daily basis. That’s because too few business owners understand and acknowledge the dangers and...

One of Suffolk’s fastest-growing full-service digital agencies is celebrating its fifth birthday this month. Unity Online was established in early August 2014 by founder, Alex Pattenden, with a desire to create a digital agency that catered exclusively for the needs of smaller businesses looking to sell and increase their exposure online. Having gained several years of experience working for a...

Did you know that November and December approximately see an 80% increase in the number of online transactions, compared to the rest of the year?  That might sound like the best time to target your customers, but there’s more to this story. Although there is an increase in transactions, there is a significant drop in average order value (AOV).  This,...

The UK now boasts the biggest digital advertising market in Europe, according to recent research. The report by advertising think-tank, Credos and Enders Analysis discovered that UK advertisers will spend almost two-thirds (62%) of their budgets online by 2020. The digital marketing industry has gone from strength to strength in the UK. As of last year, the sector experienced eight...