You may have seen your fair share of emails over the years, especially designed from brands targeted to your inbox. What you may not see is the extensive planning, analysis, targeting, testing and ideas that go into creating that one campaign. Here at Unity Online, we have started to see an increase in local companies wanting to utilise this channel...Your Website Could be Hacked and You Don’t Even Know it
If you are a business that sells online to customers or relies on online exposure to secure regular offline custom, ensuring the security of your website should be one of your number-one priorities. Unfortunately, almost 10,000 small firms operating online are victims of cyber-attacks on a daily basis. That’s because too few business owners understand and acknowledge the dangers and...When Should I Start Planning My Christmas Online Promotions?
Did you know that November and December approximately see an 80% increase in the number of online transactions, compared to the rest of the year? That might sound like the best time to target your customers, but there’s more to this story. Although there is an increase in transactions, there is a significant drop in average order value (AOV). This,...Is your online business ready for the PSD2 regulation?
The approval of the European Union’s (EU) Payment Services Directive (PSD2) in January 2018 means that the landscape for online transactions in the UK is set to change forever. From 14th September 2019, businesses that accept online payments from customers will be required to comply with PSD2, which builds on the original Payment Services Directive (PSD) established in 2007 to...How to Organically Grow Your Social Media
In 2019, it’s extremely important for businesses to harness the power of social media. It’s a free resource that allows you to gain greater exposure for your company and create a real brand identity. Did you know that almost half of the world’s population now have an account with at least one social media platform? That’s over three billion people...What’s the Difference Between SEO & SEM?
Within the marketing world, lots of acronyms get thrown into conversations and for someone on the outside trying to get to grips with a digital marketing world, these terms can often be overwhelming. Some of these acronyms are so similar that confusion between their meanings often reigns supreme. This article will explore one of the biggest digital marketing acronym misinterpretations....How Important is Link Building in Local SEO
When it comes to your brand’s digital marketing and your presence online, if you have spoken to SEO companies in the past you may have heard the term “link building” or “link juice” used in conversation about your website and its organic search marketing. Back in the day, when Google was a new endeavour, companies could simply point dozens of...Why Is Google My Business Important?
How do I get my business noticed online? A great question that probably passes a lot of people’s minds when they begin a new business venture or have an established company of many years that is keen to embrace the online world. Unfortunately, there isn’t a one-size-fits-all answer. Many businesses have different needs and requirements and cater to different target...