Ensure your customers feel secure with an SSL certified website Everyone wants to feel that their data is secure when using the internet, whether they’re shopping, scrolling through a social feed, or browsing your site to find more about your services and products. Chrome currently highlights the presence of an SSL certification, which authenticates the domain and ensures that their...Asda Discovers the Importance of Cross Device Digital Advertising
Did you catch some of the most recent Asda adverts? And if so did you see them across more than one of your devices? Well that was Asda’s aim their recent campaign focused on cross-device advertising. With the emergence of more and more devices entering our home environment and the increasing use of concepts such as the second screen. Traditionally...Are My URLs Too Long?
Creating the right structure for your site is very important. The URL can help a user to understand what to expect on the next page and decide if they want to click on the link. Google’s Webmaster Guidelines states: “A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and...Google Announces Paid Local Listings
In recent years local targeting has given SME’s the opportunity to compete with national brands able to put big budgets into building a big online presence. With the release of the Pigeon algorithm in July 2014 Google improved SERPs by returning results based on the users distance from a service. Some time later, in August 2015 Google shook up local...Local Landing Pages
With Google’s ever increasing favour of localised results, the pressure to optimise your site based on locations has never been so great. Fortunately here at Unity Media Eastern we are experienced in helping local businesses get more out of their websites. In this article I’m going to be talking about the benefits of localised landing pages. As humans we are...SEO & PPC in Unity Infographic
Check out our infographic on the importance in combining a SEO campaign with a PPC campaign in order to maximise leads and conversions to your business.