Chancellor of the Exchequer, Rishi Sunak, described the coronavirus pandemic as a nationwide “economic emergency” and acknowledged that businesses large and small had not “faced an economic challenge of this size in the peacetime era”. As growing numbers of businesses are forced to close their doors as part of self-isolation regimes designed to protect society’s most vulnerable from the threat...The evolution of digital marketing in the last decade
The rapid advancements of technology and the internet in the last ten years have completely transformed the way growing businesses market their products and services online. Many of the key digital marketing tools and techniques recommended to businesses in 2009/10 are now hugely outdated, confined to the history books, in favour of newer ground-breaking methods to help brands gain exposure...Why blogging is vital for your business’s online strategy
Today, businesses work in a rapidly moving landscape of new technology and consumer demands. It’s crucial for SME’s to maintain a strong online presence that engages and communicates with their customers. There are plenty of parts to this online presence; a bespoke, optimised website; data-driven Google Ads campaigns; and many more. However, blogging is an oft-overlooked, inexpensive way to drive...3 reasons why your website should be secure
If you’re anything like us and you use the internet religiously, you’ll no doubt have noticed the ‘https://’ behind the website domain you wish to visit. If you’ve always wondered what that stands for, it is Hyper Text Transfer Protocol Secure (HTTPS). Historically, websites just used to be called HTTP (without the Secure), but the introduction of Secure Sockets Layer...The Power of Social Media Retargeting
If we suggested to you that it was possible to reconnect your brand with interested and informed prospective customers that have searched on Google for products or services that you sell, you would bite our hand off, right? Read on to discover how your online brand can stay in touch with the 96% of users that didn’t take immediate action...How to get started with Email Marketing
You may have seen your fair share of emails over the years, especially designed from brands targeted to your inbox. What you may not see is the extensive planning, analysis, targeting, testing and ideas that go into creating that one campaign. Here at Unity Online, we have started to see an increase in local companies wanting to utilise this channel...Your Website Could be Hacked and You Don’t Even Know it
If you are a business that sells online to customers or relies on online exposure to secure regular offline custom, ensuring the security of your website should be one of your number-one priorities. Unfortunately, almost 10,000 small firms operating online are victims of cyber-attacks on a daily basis. That’s because too few business owners understand and acknowledge the dangers and...When Should I Start Planning My Christmas Online Promotions?
Did you know that November and December approximately see an 80% increase in the number of online transactions, compared to the rest of the year? That might sound like the best time to target your customers, but there’s more to this story. Although there is an increase in transactions, there is a significant drop in average order value (AOV). This,...