2020 has been a year of growth for Unity Online, with eight new starters since February. What better way to introduce our new starters than with a Q&A session. We start this week with Matthew Readett who joined us in May as an Account Manager. Matthew has worked in account managerial roles in marketing for around 4 years, always with...How to market your business in a time of uncertainty
Chancellor of the Exchequer, Rishi Sunak, described the coronavirus pandemic as a nationwide “economic emergency” and acknowledged that businesses large and small had not “faced an economic challenge of this size in the peacetime era”. As growing numbers of businesses are forced to close their doors as part of self-isolation regimes designed to protect society’s most vulnerable from the threat...The evolution of digital marketing in the last decade
The rapid advancements of technology and the internet in the last ten years have completely transformed the way growing businesses market their products and services online. Many of the key digital marketing tools and techniques recommended to businesses in 2009/10 are now hugely outdated, confined to the history books, in favour of newer ground-breaking methods to help brands gain exposure...Digital Marketing: What To Look Forward to in 2020
As we move into our second month of 2020, we want to look at where we are heading as an industry. So, what have we got to look forward to? What should we be looking out for? And what should we be doing? Below we’re going to look at a small handful of the more popular predictions being made. Looking...Harnessing digital talent is the number-one goal for Unity Online in 2020
2020 promises to be another landmark year for Unity Online. Following a successful office move to its new headquarters at Needham Market train station, the agency is now focused squarely on training and enhancing its in-house digital talent. As the company remains one of Suffolk’s fastest-growing digital agencies, retaining and empowering the best and most promising digital specialists to Unity...What Exactly is Content Marketing?
Over the years, you may have heard various phrases such as “content is king” and “Google loves content”… but what is it? Content, as a word, has many meanings. However, when it comes to online marketing, content is generally summed up as ‘additional information’ – be that written or visual. In this article we look into what content is/means, why...Why blogging is vital for your business’s online strategy
Today, businesses work in a rapidly moving landscape of new technology and consumer demands. It’s crucial for SME’s to maintain a strong online presence that engages and communicates with their customers. There are plenty of parts to this online presence; a bespoke, optimised website; data-driven Google Ads campaigns; and many more. However, blogging is an oft-overlooked, inexpensive way to drive...The Power of Social Media Retargeting
If we suggested to you that it was possible to reconnect your brand with interested and informed prospective customers that have searched on Google for products or services that you sell, you would bite our hand off, right? Read on to discover how your online brand can stay in touch with the 96% of users that didn’t take immediate action...