Marketing

You may have seen your fair share of emails over the years, especially designed from brands targeted to your inbox. What you may not see is the extensive planning, analysis, targeting, testing and ideas that go into creating that one campaign. Here at Unity Online, we have started to see an increase in local companies wanting to utilise this channel...

Google frequently updates its algorithms to ensure it’s offering the best service for its users. They usually have a name associated, such as Google Panda or Penguin.  In 2019 we get to say hello to BERT. But what does it stand for? How does this affect search results and what can you do to best optimise for it?   What...

Are you a retail business who struggles with Black Friday? The rise of online shopping meant a 7% decrease in in-store sales in 2018, according to Vend. More and more individuals turn to online shopping as a convenient way of saving money. Large corporations like Amazon can be very hard to compete against (especially when they held 26% of Black...

Did you know that November and December approximately see an 80% increase in the number of online transactions, compared to the rest of the year?  That might sound like the best time to target your customers, but there’s more to this story. Although there is an increase in transactions, there is a significant drop in average order value (AOV).  This,...

You know when you Google a company, and it shows you a snippet about them on the right hand side (see below)? That there is a Google My Business page.  Did you know that 46% of all Google searches are local? Better yet, local businesses with a Google Map pin appear in 93% of all local searches. Google My Business...

Competition for online sales in all manner of industries is hotting up. Although it has never been easy to grow a successful e-commerce business, it is becoming harder than ever. That’s because e-commerce businesses that don’t display flexibility and adopt dynamic principles are getting left behind in the race to achieve that all-important ‘Buy Now’ click. The digital world is...

Mobile phones have become like an extra organ for many. Did you know that 40% of UK adults look at their phone within just 5 minutes of waking up? That percentage then increases to 65% if you’re under 35. Not only have we as consumers bought into the mobile revolution, so have businesses. Facebook gets 87% of its revenue from...

2017: a year of rapid growth for the agency Since the turn of the New Year, we have experienced our most challenging but successful year to date. We’ve been delighted to grow our client base to more than 100 clients across East Anglia and beyond, many of whom depend on our digital expertise to maintain and grow their online revenues....