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By: Tara Cassidy 26th of November 2018 What’s the Difference Between SEO & SEM?

Within the marketing world, lots of acronyms get thrown into conversations and for someone on the outside trying to get to grips with a digital marketing world, these terms can often be overwhelming. Some of these acronyms are so similar that confusion between their meanings often reigns supreme. This article will explore one of the biggest digital marketing acronym misinterpretations....

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By: Tara Cassidy 01st of November 2018 How Important is Link Building in Local SEO

When it comes to your brand’s digital marketing and your presence online, if you have spoken to SEO companies in the past you may have heard the term “link building” or “link juice” used in conversation about your website and its organic search marketing. Back in the day, when Google was a new endeavour, companies could simply point dozens of...

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By: Tara Cassidy 17th of October 2018 Why Is Google My Business Important?

How do I get my business noticed online? A great question that probably passes a lot of people’s minds when they begin a new business venture or have an established company of many years that is keen to embrace the online world. Unfortunately, there isn’t a one-size-fits-all answer. Many businesses have different needs and requirements and cater to different target...

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By: Rob James 12th of May 2017 Unity Online announces Team Member of the Month Award

Unity Online announces Team Member of the Month Award The Unity Online team is growing. We’re rapidly expanding our SEO and web development departments and in order to recognise the success and improvement in our highly-skilled team we’re introducing a Team Member of the Month award. After an extremely hectic April, which saw a number of exciting new websites for...

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By: Alex Pattenden 22nd of July 2016 SEO & PPC in Unity Infographic

Check out our infographic on the importance in combining a SEO campaign with a PPC campaign in order to maximise leads and conversions to your business.

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By: Rob James 07th of December 2015 5 Signs That PPC and SEO Are Made for Each Other

It is common for internet businesses to approach PPC and SEO campaigns as two entirely separate endeavours. The truth is that, whilst they are distinct in lots of ways, they can also be viewed as two sides of one very important coin. As far as successful search strategies go, PPC and SEO are like salt and pepper – completely different,...

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By: Rob James 17th of November 2015 3 Digital Marketing Must Have You Cannot Afford To Ignore

We are living in an age of rampant digital consumption and consumerism; one which compels all businesses, be they large or small, to interact with online communities. To be successful in this modern world, businesses have to be willing to integrate physical and digital touch points, in order to facilitate smooth and enjoyable customer experiences. According to recent studies, approximately...

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