Google frequently updates its algorithms to ensure it’s offering the best service for its users. They usually have a name associated, such as Google Panda or Penguin. In 2019 we get to say hello to BERT. But what does it stand for? How does this affect search results and what can you do to best optimise for it? What...Use Your Google Business Listing to Reach Local Audiences
You know when you Google a company, and it shows you a snippet about them on the right hand side (see below)? That there is a Google My Business page. Did you know that 46% of all Google searches are local? Better yet, local businesses with a Google Map pin appear in 93% of all local searches. Google My Business...What’s the Difference Between SEO & SEM?
Within the marketing world, lots of acronyms get thrown into conversations and for someone on the outside trying to get to grips with a digital marketing world, these terms can often be overwhelming. Some of these acronyms are so similar that confusion between their meanings often reigns supreme. This article will explore one of the biggest digital marketing acronym misinterpretations....How Important is Link Building in Local SEO
When it comes to your brand’s digital marketing and your presence online, if you have spoken to SEO companies in the past you may have heard the term “link building” or “link juice” used in conversation about your website and its organic search marketing. Back in the day, when Google was a new endeavour, companies could simply point dozens of...Why Is Google My Business Important?
How do I get my business noticed online? A great question that probably passes a lot of people’s minds when they begin a new business venture or have an established company of many years that is keen to embrace the online world. Unfortunately, there isn’t a one-size-fits-all answer. Many businesses have different needs and requirements and cater to different target...Unity Online announces Team Member of the Month Award
Unity Online announces Team Member of the Month Award The Unity Online team is growing. We’re rapidly expanding our SEO and web development departments and in order to recognise the success and improvement in our highly-skilled team we’re introducing a Team Member of the Month award. After an extremely hectic April, which saw a number of exciting new websites for...SEO & PPC in Unity Infographic
Check out our infographic on the importance in combining a SEO campaign with a PPC campaign in order to maximise leads and conversions to your business.5 Signs That PPC and SEO Are Made for Each Other
It is common for internet businesses to approach PPC and SEO campaigns as two entirely separate endeavours. The truth is that, whilst they are distinct in lots of ways, they can also be viewed as two sides of one very important coin. As far as successful search strategies go, PPC and SEO are like salt and pepper – completely different,...