Amelia Vargo Q&A

10 June 2024

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Welcome back to our behind-the-scenes series at Unity Online, where we spotlight the remarkable individuals who power our team. This weeks Q&A is with our SEO Consultant, Amelia Vargo, who joined us at the start of this year.

How would you describe the culture and working environment at Unity?

Busy but highly organised. Everyone is very friendly and helpful, and the team are a great bunch of people.

What is the best career lesson you’ve learned so far?

The best career lesson I have learned so far is that I don’t know everything there is to know about SEO, that there will always be something new to learn and that what works for one campaign may not work for another (but is worth testing). I have learned that the key to a successful online marketing campaign is to focus on conversion, all other metrics are useful, but for most, the key to success is focusing on driving converting traffic to a website.

How would you describe your job to a group of five-year-olds?

I would describe it in the same way as I describe it to my mum: I get websites to the top of Google.

A lot of Five-year-olds may not know what Google is, so I would then explain to them that Google is something called a Search Engine, and you type (or say) words into it and it will find you the best websites for the words you have used to search for you. I would then go on to say that the work I do includes changes to the website and building links to it, which helps optimise a website for organic search.

If you could get a new skill in 10 minutes, what would it be?

I would love to learn another language (instantly), to be able to communicate with more people would be so cool.

If your house was burning down, What is the one non-living thing you would save?

I would save a painting my late father did of some cliffs in the Algarve. I remember sitting next to him as he painted it. The painting is great, but it’s the memory of 8-year-old me sitting beside my dad while he painted on the beach that makes it so much more special.

What is the one thing, you can’t live without?

I couldn’t live without my son. He is my world.

Are you messy or organised?

I try to be organised at work, and do my best… But I am terribly disorganised at home.

If you had a yacht, what would you name it?

I used to have a yellow dinghy called Echo. If I had a Yacht from new I would name it Chili, which was my Granny’s nickname (shortened from her maiden name). If I got a second-hand yacht, I would let it keep its name because it’s bad luck to rename a boat (apparently).

Is there something that has made you smile recently?

There was a recent algorithm update, I smiled when some of my clients were positively impacted by it with ranking improvements. On a personal level, I smiled a LOT when my little boy gave me a Mother’s Day present he had made himself recently.

What is your greatest fear?

My greatest fear is something bad happening to my little boy.

What is the one thing you cannot resist?


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