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It is common for internet businesses to approach PPC and SEO campaigns as two entirely separate endeavours. The truth is that, whilst they are distinct in lots of ways, they can also be viewed as two sides of one very important coin. As far as successful search strategies go, PPC and SEO are like salt and pepper – completely different,...3 Digital Marketing Must Have You Cannot Afford To Ignore
We are living in an age of rampant digital consumption and consumerism; one which compels all businesses, be they large or small, to interact with online communities. To be successful in this modern world, businesses have to be willing to integrate physical and digital touch points, in order to facilitate smooth and enjoyable customer experiences. According to recent studies, approximately...How to Create a Suitable Social Media Policy for Your Workplace
There is nothing quite like the power of social media. It can single handedly be the making of a company – or, it can be its undoing. These days, the line between winning status update and PR nightmare can be very thin indeed. Yet, avoiding social media is simply not an option. With every sprawling corporation and fledgling start up...