Tree and Lawn Company | Unity Online

The Client

Who they are

The Tree and Lawn Company are one of the leading lawn care and tree surgery specialists throughout Essex and Suffolk. With several years’ professional expertise working in residential and commercial environments, the brand has established itself as a reliable and reputable firm capable of transforming domestic gardens and outside business space.

Fully accredited and qualified workforce

The team’s strength lies not only in its passion and experience in lawn care and tree surgery but in its fully accredited staff that specialise in various aspects of both services. From horticulture and sports turf science, through to pesticides and tree felling, you can rely on their insured team to get the job done with a minimum of fuss.

desktop Design

The Challenge

The specification

Following initial consultations with the client, it was obvious that their existing website did not effectively display and articulate the breadth of services and experience offered. One of the main objectives of the new website was to reinforce that the client’s lawn and tree services were available to both domestic and commercial customers.

The usability of the client’s existing website was also putting off prospects and making it harder for the site to appear in organic search results. Our team needed to find a way to enhance the website’s navigation and provide a more consistent brand experience that drove greater leads online.

mobile Design

The Result

A new service-focused website

Our in-house web designers and developers collaborated on a clean and well-structured website for the client, placing greater emphasis on the individual services and specialisms offered by Tree and Lawn Company.

Fully-responsive, user-friendly brand experiences

To make sure the client provides a user experience that prospects in the industry now expect, it was important to develop a new website that was fully-responsive, offering a familiar navigation experience using any device.

desktop Design

Unity Online came highly recommended to me when reviewing my business online strategy and investigating new website creation.  Their web development process and support from start to finish was professional, efficient and responsive due to Unity’s digital and marketing expertise. As with any new website, any minor teething problems were resolved promptly without affecting the business or customers. SEO is optimised, providing the business with continuous increase in lead generation and conversion. The team continue to deliver technical and marketing support for my business, providing comprehensive performance reviews and analysis to allow us to measure return on investment.  I cannot recommended Unity highly enough.