CASE STUDY

Tru7 Group

TRU7, a leader in vehicle hire, sales, and operations, backed by decades of service. Their premium fleet showcases cutting-edge safety technology, ensuring the right vehicles for varying tasks while promoting sustainability.

INDUSTRY

Construction

SERVICES

Website Design
Website Development
SEO

TECHNOLOGY

WordPress

Challenge:

TRU7’s website needed to articulate the breadth of their vast services accurately. The website had to mirror their primary focus on earth-moving and foundation services, while emphasising the scale of their operations, community involvement, and intricate service offerings. Additionally, there was a need to cater to diverse audiences – from potential young hires to esteemed clients like Suffolk Highways and HS2.

Solution:

We introduced a video homepage banner for immediate scale and engagement. The user-friendly ‘mega menu’ features hover-triggered videos, simplifying navigation. The homepage highlights TRU7’s charity efforts and community involvement.

The segmented news section caters to various sub-businesses, and the enhanced ‘Meet the Team’ provides links to bios and LinkedIn profiles. The careers page targets younger demographics, emphasising benefits at TRU7.

The gallery introduces a top-level filter for easy media searches. Maintaining TRU7’s dark theme, the revamped site seamlessly blends vibrant imagery with their legacy, while also accommodating fresh, innovative ideas. The outcome? A sleek, representative, and intuitive website for TRU7’s expansive services.

Concept to reality

We brought Tru7’s website to life, transitioning it seamlessly from initial design concepts to a fully functional online platform.

What our clients are saying

Unity Online have been an absolute pleasure to deal with!

Our website was in dire need of an overhaul. We required an up to date, functional online platform to showcase the group and the divisions. It was important that our new site would be easier to navigate, not only as a user, but on the backend of the website for regular updates too, whilst also staying on brand and boasting flexible media features. From the initial pitch and all the way through many stages of the build, Unity Online have been professional and easy to communicate with, providing regular updates and working closely with us to deliver a product we are very happy with.

We are now utilising their SEO services to improve our web performance, which has so far yielded impressive results in our current rankings and engagement on our website. We look forward to seeing the analytics continue to grow, and further build on our relationship with the team!

Tru7 Group

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