The Bed Factory | Unity Online

The Client

Who they are

The Bed Factory is a family-run business based in Ipswich, Suffolk. Specialising in beds, mattresses and other specialist bedroom products, all items are manufactured on-site in the company’s own warehouse resulting in premium-quality finishes and genuine peace of mind for customers. The Bed Factory’s in-house craftsmen have over a century of combined expertise in the manufacturing industry and are continually refining their processes to provide a bespoke yet cost-effective service.

Newly renovated on-site showroom

The Bed Factory invested heavily in a recently renovated on-site showroom to display its extensive product range, comprising of metal, wooden and upholstered frames and headboards, as well as the company’s own brand of divan sets, mattresses, electric beds and ottomans.

desktop Design

The Challenge

The specification

The client approached us with a clear desire to better reflect the quality of their products and showroom to their customers online. During our initial consultation with the client, it was obvious that their previous Magento website was not at all tailored to their brand, products or their customers’ online experience.

Our digital experts were tasked with designing and developing a bespoke WordPress solution for Woocommerce. It was decided that Woocommerce would make it easier for potential customers to find their products and provide users with a greater understanding of The Bed Factory’s services prior to visiting their physical showroom.

mobile Design

The Result

A bespoke Woocommerce online store

It was important for The Bed Factory to have an online storefront that is easy to manage and capable of integrating all of their important products and services. Our web design and development team opted for a Woocommerce solution to create a digital brochure of all their products.

Designed with user experience firmly in mind

The new online store was focused firmly on providing a clear user experience for prospects. Top level categories were displayed as large images, making it easier for users to navigate to the most relevant products and an extensive menu was created to filter all of the main product categories by bed size. We also created a ‘mattress builder’ to help prospects understand all the options available to them, creating the perfect brand experience online.

desktop Design

Before and After