Simply Great Coffee | Unity Online

Simply Great Coffee

The Client

Who they are

Simply Great Coffee are one of the leading and last-remaining privately-owned business vending specialists, providing coffee machines and accessories to businesses across Cambridgeshire and beyond. With over 30 years of combined experience, the Coffee Solutions team sources a selection of world-leading coffee machines and incorporates them into comprehensive and attractive rental packages for homeowners and commercial clients alike.

A passion for great coffee

The business sticks to what it is good at, supplying drinks vending machines, supplies and great customer service to workplaces and homes across the country. From bean-to-cup boardroom coffee machines to hard-working drinks machines for busy warehouses, Simply Great Coffee is committed to sharing its passion for great coffee and its dedication to superior products for its customers.

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The Challenge

The specification

The immediate challenge we were faced with was to drive increased leads and revenue online. To do so, our experienced search consultants implemented a comprehensive organic search marketing campaign designed to improve visibility and exposure in the major search engines.

In order to achieve the online sales the client was aiming for, it was also necessary to review calls-to-action on all revenue-driving landing pages.

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The Result

Doubled year-on-year website traffic (101.59%)
Since coming on board in December 2017 from another digital agency, the client has experienced a significant uplift in year-on-year website traffic of 101.59%. This has been driven largely be a refocused local SEO campaign, targeting profitable search terms in the Cambridgeshire area and beyond on all service pages.

More than tripled year-on-year website revenue (222.07%)
According to the client’s year-on-year analytics, our SEO specialists have also tripled online revenues by 222.07%, thanks to improved calls-to-action on category and product pages alike.

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