Anglia Probate and Trusts

The Client

Who they are

With over 35 years of experience in the financial and legal sectors, Anglia Probate and Trusts is a friendly and professional will writing and Estate Administration firm. Located in the heart of Suffolk’s county town, Ipswich, the company specialises in banking, financial planning, wealth management and estate administration. Individuals can seek tailored legal and financial advice that alleviates stress and uncertainty, at highly competitive rates.

Qualified legal and financial advice

The company’s owner, Ray Pettitt, is an affiliate of the Society of Trust and Estate Practitioners (STEP). This qualifies Ray to offer professional trust and estate advice for individuals and families. In addition, Ray has a Chartered Insurance Institute (CII) Diploma, allowing him to offer qualified investment advice, based on individuals’ bespoke financial position. Initial consultations are available free of charge, with no obligation to take on any services offered by Anglia Probate and Trusts.

The Challenge

The specification

Ray and his team came to us at the back end of 2017 with a desire to enhance the visibility of their website in the major search engines, specifically for localised search terms in the Ipswich and surrounding areas. Following a consultation with our team it was agreed that a new, responsive website was needed to refresh the brand and improve its usability for prospects that find the company online.

Our in-house design and development team came up with a slick new design that was easy for the client to use and adapt in terms of on-site content. Each service page was given a refresh in terms of its content and calls-to-action, in a bid to improve exposure as part of a local SEO strategy.