This weeks Q&A Employee Spotlight is on Steve Job who joined us at the end of September as a Senior SEO Consultant. Steve has been involved in SEO for the last 8 years, with an almost even split across both in-house, and agency side work.
SEO has a variety of roles, but the most important thing to me is making sure my clients sites are not only visible in search engines, but that the traffic being brought to the site is actually relevant. It’s no good if you are driving hundreds of users to a site they don’t want anything from.
SEO has a lot of tasks, we have keyword research, search landscape research, and then we move on to technical audits, sitewide migrations and more. No day or client is the same.
An average day at Unity usually involves quickly checking if there have been any major developments in SEO (any updates occurring or being announced), before a team wide prioritisation meeting. What is everyone doing and for what clients. After that, as I said each day is different depending on who is being worked on, but usually meetings, calls, content suggestions and on page SEO tweaks, tech audits and more. On top of that there could be an urgent task that comes in from a client that may need immediate actioning.
I think strangely this may be the year when a lot of changes occur. We have seen clients with no web presence realise that they need one. People with sites that have never needed to be ecommerce are now moving in that direction. The way people search this year has changed, and it’s had a fairly big impact on SEO.
Sea Otters have a little pouch of skin under their arms where they keep their favourite rock.
According to my teachers “if he could just focus on one thing at a time he would be a hard worker”, but luckily my job includes so many variables that focusing on one thing often means you overlook about 40 other things (take that year 6 teacher).
A tactical shovel (think shovel, axe, knife, fire starter etc all in one). Its basically a survival shovel. Sun cream (I am almost see-through I’m that pasty), and something to filter water with.
“Steve Job the autobiography…..no….not that one. No, no, there’s no S on the end of Job.” It’s a working title