SERVICES

Social Media Marketing

Social media is the place where lots of customers first discover brands, choose to engage with businesses or learn about them before deciding to purchase. This relationship building marketing sphere can be a powerful tool for leveraging audiences and communities to drive leads and sales.

Social Media

Facebook Marketing

Instagram Marketing

Twitter Marketing

Linkedin Marketing

Social Media

Social media management for B2B and B2C brands

We are experienced working with both B2B and B2C businesses, creating roadmaps that help brands find and connect with their target audience through social media. We know that different social media platforms suit different sectors, businesses and demographics. With that in mind, we will work with you to tailor your strategy to find and suit the audience that cares about your services.

Coherent, cost-effective social media marketing strategies that can grow your customer base

At Unity we provide a coherent, cost-effective social media marketing service tailored to businesses of all shapes and sizes. We have an in-house team of experts who get to know, understand and nurture your online audience across all leading social media platforms including Facebook, Twitter, Instagram and LinkedIn. We then leverage your digital community to drive leads and sales.

We offer a complete service, from creating eye-catching content that educates and excites, to building relationships with industry influencers and providing timely customer support that turns followers into brand advocates. The result is a ripple effect designed to help grow your customer base and customer loyalty.

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Social Media

Comprehensive audits of your existing social profiles

In order to create an effective social media strategy we have to understand where we’re starting from. For that reason we begin our work with an in-depth audit of your existing social media channels. Using this as a baseline, we will make recommendations to optimise them where necessary, helping you make the best first impression before we roll out your first campaign.

The power of industry influencers

Building relationships with social media influencers is one of the most effective ways to build trust and credibility for your brand. Whether it’s free product reviews or interviews with industry bloggers, influencer marketing is a powerful tool that allows you to tap into an audience that’s fully engaged with your target market. We will work with you to see if this is a suitable avenue for you and your business, before approaching and managing influencer relationships to optimise your channels.

Managing your social community

Creating content is only half the process when it comes to social media marketing – the other, crucial element is managing the community with timely responses and keeping track of trending online conversations. We use the latest monitoring and social media management tools and techniques to stay informed about who, what, when and where people are talking about your brand. By keeping our fingers on the pulse of your social community, we can help your business engage with customers and even lead the conversation.

Cross-channel content promotion

Your different online platforms don’t exist in isolation from one another and they all perform different functions, attracting different people in different ways. You can optimise the benefit of your various content types through cross-channel pollination. For example, by aligning your social media campaigns with your content calendar, we can drive traffic to blogs and other website information, promoting it in a way that’s easy to digest for every platform.

Social media scheduling

Social media should appear to be natural and free-flowing but to achieve that takes a lot of planning – especially if it’s still going to look professional. To make sure your content is timely, on brand and pre-approved, we prepare your schedule of social media posts on a monthly, rolling basis so that you and your team always has the final sign off in advance.

Granular reports to inform future social activity

We want to constantly improve on what we deliver, which means taking full advantage of monthly learnings through data so we can raise the bar even higher. Therefore, we use our monthly social media reports as an opportunity to identify and inform future activity to grow your followers and connections, driving more qualified leads and sales.

Social Media

What to expect when you work with us

01. Initial consultation

We’ll arrange an initial consultation either in person or online, to get to know the details of your business and your target market. During these discussions, we seek to understand your primary commercial objectives from social media so that we can design a social media strategy that works for you and make recommendations to benefit your business further.

02. We’ll take the time to understand your audience

Before we can recommend the right approach and the best social platforms for your business to focus on, our social strategists will research your target demographic and analyse any existing channels. This will enable us to create a social marketing strategy that’s focused on creating qualified leads and building an engaged and relevant community.

03. A new social marketing strategy

Following our research and analysis, we will propose a social marketing campaign for the first month, managed in-house by our team of social marketing consultants. This will be informed and corroborated by our findings, which we will also present for discussion and consideration.

04. Ongoing planning and collaboration for future months

At the end of the first month, we will sit down with you to review results. From there we will work on an ongoing social media strategy and content schedule, built around industry seasonality, long-form content such as blog posts, events and promotions as well as key learnings as we move forwards.

05. Periodic reports aligned with your KPIs

We want to make sure that your social media marketing is working for you and your business. It’s an evolving and collaborative process that requires transparency and communication. That’s why we give you access to the MyUnityOnline portal, where you will receive monthly reports on your social media campaigns detailing the growth of your brand’s social media channels and their overall return on investment.

Social media marketing services that leave no business behind

With bespoke social media strategies aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Facebook Marketing

Facebook Marketing That Builds Revenue and Relationship

We are the trusted Facebook marketing agency of local and national brands. Our valued clients lean on our Facebook marketing expertise to generate leads and build profitable social communities of brand advocates. Our ROI-focused approach to Facebook marketing ensures that everything we do has a commercial purpose. Whether it’s organic posts that talk your customers’ language, boosted posts to promote and target offers to select demographics or responsive customer relations on Business Pages, our bespoke Facebook marketing strategies build meaningful connections between brands and their customers.

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We’re a Facebook marketing agency that simply delivers

As a results-oriented Facebook marketing agency, we align your Facebook marketing strategy with your commercial objectives from day one. We’ll get under the skin of your brand to truly understand your offering. We can then recommend demographics that will be genuinely interested in what you have to say on Facebook. Every action we take throughout the month is documented within our monthly reports, which offer total transparency and are available to clients within their MyUnityOnline dashboard.

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74%

of high-income earners use Facebook as their preferred social media network

78%

That’s how many consumers have discovered new products and services via Facebook

3.6%

That’s the average engagement rate for a Facebook post

Our analytical approach to brand awareness on Facebook

We are methodical when it comes to targeting your prospects on Facebook. We understand that customers at each stage of the Facebook sales funnel are searching for something different. It might be information on products or services; it may be price comparisons or feature comparisons; or they may be ready to take action and buy. At every step, we segment our communications to connect with users based on location, hobbies, age and income. We’ll even target users based on typical purchase behaviours within your industry.

Comprehensive competitor analysis

If you are planning to market your business on Facebook for the first time, we’ll take the time to understand your competitor landscape. We’ll assess the activity of other brands in your marketplace on Facebook and make recommendations on how to do things differently and add value to prospects.

Targeted and persuasive Facebook content strategies

We work collaboratively with you to create bespoke Facebook content strategies that cement your brand as a trusted authority. With an equal balance of educating and entertaining your target demographic, we not only ensure your posts are seen by the right people, we make sure they persuade them to take action.

Responsive management of your Facebook Business Page

Today’s consumers place significant emphasis on great customer service via social media. If you want to grow the reach of your brand on Facebook, we can work with you to provide responsive, on-brand responses to customer queries on your Business Page. Timely and transparent management of your Business Page can be the difference between turning prospects into customers and customers into long-term advocates of your brand.

Social Media

What to expect when you work with us

01. Initial consultation

02. We’ll take the time to understand your audience

03. A new social marketing strategy

04. Ongoing planning and collaboration for future months

05. Periodic reports aligned with your KPIs

Facebook marketing services that leave no business behind

Get in touch

All services

Instagram Marketing

Instagram Marketing Services That Amplify New and Growing Brands

A picture can tell a thousand words with our highly targeted Instagram marketing strategies, designed to showcase the expertise of brands in a photo-centric way to grow followers, traffic and revenue. More Instagrammers than ever use the platform to learn more about products or services and many are also inspired to buy having viewed an Instagram post. Our in-house team of social media strategists can work with your business to engage with new and existing customers within your target demographic using compelling imagery, video content and clever captions.

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Instagram marketing campaigns that are visually captivating

Whether it’s professional, on-brand photography or short-form video content, our approach to Instagram marketing focuses on inspiring and educating users within your target demographic to convert. With most brands having no more than a second to catch the eye on Instagram feeds, we are selective about the imagery we choose. Your products or services don’t have to be at the front and centre of an image, but it needs a coherent and emotive story.

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54%

That’s how many UK-based Instagrammers are aged between 18 and 34

54%

That’s how many UK-based Instagrammers are female

22,900,000

That’s the number of active Instagrammers across the UK

On-brand social interactions that grow your followers organically

The success of your Instagram marketing does not depend on how much money you throw at it. We focus on driving organic growth of your brand’s Instagram profile by building relationships with others. We follow, like and engage with posts from other accounts, including target customers, industry influencers and even competitors within your industry. We also look to add value by sharing user-generated content that amplifies your reach, whilst educating and empowering followers.

Bespoke Instagram posts for offers and promotions

Our in-house copywriters can craft fresh and exciting Instagram posts that capture the imagination of readers, especially when your business is launching offers or promotions. We’ll prepare a monthly posting schedule that ensures your brand remains relevant and active too. This schedule can also include eye-catching Instagram stories that are available for 24 hours and perfect for sharing impromptu deals and offers to keep your followers engaged.

Engagement with influencers to drive your followership

On the subject of engaging users on Instagram, we’ll also conduct research into the leading influencers within your industry. We’ll pinpoint influencers that are aligned with your core brand values, opening their eyes to your services and harnessing their audience to grow your followers organically.

Hashtag and keyword research to grow your visibility

We’ll help your brand remain part of the conversation by monitoring trending hashtags and topics, utilising these in our captions wherever possible to maintain your profile’s visibility. Just using a single hashtag in a post can improve your engagement by over 12%. We’ll also find the right balance between high and low-density trending hashtags, giving you the best opportunity to have top-ranking posts.

Social Media

What to expect when you work with us

01. Initial consultation

02. We’ll take the time to understand your audience

03. A new social marketing strategy

04. Ongoing planning and collaboration for future months

05. Periodic reports aligned with your KPIs

Instagram marketing services that leave no business behind

Get in touch

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Twitter Marketing

Proven Twitter Marketing Services That Generate ROI

With several thousand tweets published every second of the day, Twitter is a social media platform that’s tailor-made for expanding the reach of your brand. Our approach to Twitter marketing is centred on delivering a strong ROI for your business. Whether that translates into traffic, leads or sales, we’ll work with you to design a marketing plan for your Twitter profile that achieves your commercial objectives.

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Organic and paid Twitter marketing campaigns with a purpose

Our Twitter marketing strategists are experts at amplifying the reach of your brand’s Twitter activity. Whether it’s highly-targeted Twitter advertising campaigns that operate in a pay-per-click (PPC) format, or an organic content-led strategy that focuses on building relationships with followers and influencers to enhance your brand reputation, everything we do has a clear end goal.

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63%

That’s how many Twitter users are aged between 35 and 65

40%

That’s the number of users that have made a purchase after viewing it on Twitter

145,000,000

That’s how many users access their Twitter accounts daily worldwide

Provide first-rate customer service on Twitter

Customer support is an increasingly important way to generate a return on your investment in Twitter marketing. The immediacy of social channels like Twitter have risen consumer expectations and brands are having to follow suit. We can work with you to develop a winning customer service strategy on Twitter. Timely, on-brand communications that keep returning customers happy and entice prospects to convert are great for your bottom line.

Twitter profile optimisation

First and foremost, we will review your existing Twitter account and recommend optimisations wherever possible. This will not only help your brand to make the perfect first impression, it will also improve the prominence of your Twitter account. We’ll optimise your bio to maximise relevant, organic traffic to your Twitter handle. It’s equally important for brand awareness to ensure your profile and header imagery is consistent and on-brand.

Engaging with trending topics and influencers

Once we’re happy with your Twitter profile, we’ll help your brand become part of the conversation within your industry. It doesn’t matter whether you are a business with a local footprint or a nationwide brand, we’ll pinpoint trending hashtags and topics that put you at the forefront of industry discussions, cementing your authority and expertise.

Content curation that inspires followers

It’s not all about the hard sell when it comes to tweeting your target customers on Twitter. Our Twitter marketing consultants can hone a content strategy that combines a healthy dose of promoting your products or services, whilst curating content that educates and empowers followers. Our approach fosters follower growth and a sustainable return on your investment.

Social Media

What to expect when you work with us

01. Initial consultation

02. We’ll take the time to understand your audience

03. A new social marketing strategy

04. Ongoing planning and collaboration for future months

05. Periodic reports aligned with your KPIs

Twitter marketing services that leave no business behind

Get in touch

All services

Linkedin Marketing

LinkedIn Marketing Services for Powerful Lead Generation

LinkedIn marketing is one of the most effective ways for B2B businesses connect and engage with decision-makers working for potential customers. Our social media strategists can work with you to build or optimise your brand’s LinkedIn Company Page, creating an interactive portal for prospects that builds trust and credibility in everything you do. An organic LinkedIn marketing strategy may not yield results overnight, but it’s an important part of the lead generation mix that B2B firms can no longer do without.

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Harness the power of LinkedIn as a B2B marketing tool

As the world’s most professional social network, LinkedIn is the perfect platform to nurture prospects into your sales funnel. We’re firm believers that all B2B businesses can benefit from incorporating LinkedIn marketing into their digital marketing arsenal. By defining your target audience, we can spearhead LinkedIn content campaigns to supercharge your inbound marketing endeavours.

80%

That’s how many B2B marketers are active on LinkedIn

70%

That’s how many B2B marketers are ramping up their organic marketing on LinkedIn

Make strategic connections with your LinkedIn page

LinkedIn’s powerful targeting functionality allows our social media consultants to home in on businesses and professionals that matter to your business. We can filter users based on industry, business size, job titles and much more. This allows you to reach out to prospects most likely to be interested in your goods or services. By making these strategic connections, you can also be sure that the content you promote on your LinkedIn Company Page generates engagement in the form of shares, likes and eventual leads.

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Content strategies that position your brand as a thought leader

Given that LinkedIn is a thriving hub of well-informed professionals, it goes without saying that your brand requires expertly crafted content that talks to the problems and pressure points of your connections and decision-makers. LinkedIn professionals use this platform to gain valuable industry insight. We can position your business at the front and centre of the main talking points in your sector, cementing your credibility and authority.

We’ll find your audience on LinkedIn

A key facet of our approach to LinkedIn marketing is social listening. We’ll keep our fingers firmly on the pulse of LinkedIn to pinpoint and flag mentions of your business and respond to mentions where necessary. We’re proactive in finding professionals and like-minded businesses, helping your brand to make more meaningful and profitable connections on LinkedIn.

Detailed analysis and reporting

Our transparent monthly reports – available in your MyUnityOnline dashboard – detail the key metrics of your LinkedIn marketing campaigns. We’ll report on campaign performance based on followers, impressions, mentions, clicks and more. This enables us to make data-driven recommendations that refine your campaigns for maximised commercial impact.

Social Media