SERVICES

Other Marketing Services

With our in-house experises in SEO, Pay Per Click, Social Media & Website Design we are able to provide addtional servies such as content writing, video production and email marketing.

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Content Marketing

Video Production

Email Marketing

PR Services

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Other marketing services

Offering Addtional Marketing Services From Copywriting to Video Production

Coherent, cost-effective social media marketing strategies that can grow your customer base

At Unity we provide a coherent, cost-effective social media marketing service tailored to businesses of all shapes and sizes. We have an in-house team of experts who get to know, understand and nurture your online audience across all leading social media platforms including Facebook, Twitter, Instagram and LinkedIn. We then leverage your digital community to drive leads and sales.

We offer a complete service, from creating eye-catching content that educates and excites, to building relationships with industry influencers and providing timely customer support that turns followers into brand advocates. The result is a ripple effect designed to help grow your customer base and customer loyalty.

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Other Marketing Services

Comprehensive audits of your existing social profiles

In order to create an effective social media strategy we have to understand where we’re starting from. For that reason we begin our work with an in-depth audit of your existing social media channels. Using this as a baseline, we will make recommendations to optimise them where necessary, helping you make the best first impression before we roll out your first campaign.

The power of industry influencers

Building relationships with social media influencers is one of the most effective ways to build trust and credibility for your brand. Whether it’s free product reviews or interviews with industry bloggers, influencer marketing is a powerful tool that allows you to tap into an audience that’s fully engaged with your target market. We will work with you to see if this is a suitable avenue for you and your business, before approaching and managing influencer relationships to optimise your channels.

Managing your social community

Creating content is only half the process when it comes to social media marketing – the other, crucial element is managing the community with timely responses and keeping track of trending online conversations. We use the latest monitoring and social media management tools and techniques to stay informed about who, what, when and where people are talking about your brand. By keeping our fingers on the pulse of your social community, we can help your business engage with customers and even lead the conversation.

Cross-channel content promotion

Your different online platforms don’t exist in isolation from one another and they all perform different functions, attracting different people in different ways. You can optimise the benefit of your various content types through cross-channel pollination. For example, by aligning your social media campaigns with your content calendar, we can drive traffic to blogs and other website information, promoting it in a way that’s easy to digest for every platform.

Social media scheduling

Social media should appear to be natural and free-flowing but to achieve that takes a lot of planning – especially if it’s still going to look professional. To make sure your content is timely, on brand and pre-approved, we prepare your schedule of social media posts on a monthly, rolling basis so that you and your team always has the final sign off in advance.

Granular reports to inform future social activity

We want to constantly improve on what we deliver, which means taking full advantage of monthly learnings through data so we can raise the bar even higher. Therefore, we use our monthly social media reports as an opportunity to identify and inform future activity to grow your followers and connections, driving more qualified leads and sales.

Social media marketing services that leave no business behind

With bespoke social media strategies aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Content Marketing

Compelling Copywriting and Content Marketing Services

We specialise in producing content that performs. Our clients rely on us to hit the nail on the head to deliver brand messages the right way, showcasing their expertise and engaging target audiences to drive traffic, leads and sales. We don’t just take the time to understand your business, we’ll get to grips with your customers too. We’ll then tailor your messaging so that it not only oozes brand personality, it reaches out to the pressure points of customers. This builds trust, credibility and, more importantly, sustainable revenue.

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Copywriting that brings brands to life on-screen

Your brand’s tone of voice online is as important as the way your business conducts itself with customers face-to-face. Good copywriting should reflect your brand’s personality. Our copywriters understand what makes your business tick and what sets you apart from your competitors. It’s these unique selling points that allow us to create powerful, engaging content that compels users and motivates them to use your services.

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Omni-channel content strategies that reach out to your customers

An omni-channel content strategy is the only way to maintain a unified marketing message for your brand. With your target customers more divided across channels and devices than ever before, it’s vital that you invest the time and money in honing an omni-channel content strategy across your website, external sites and social media platforms. We can work with you to define the types of content that will resonate best and respond to your users’ needs on a per-channel basis.

Outreach and digital PR

Our content marketers can spread the word of your brand as part of a bespoke outreach campaign. We’ll target online publications and websites where your potential customers hang out, providing authoritative and engaging content that’s worth shouting about. This helps to position your brand as a thought leader, broadening your exposure and appeal to potential customers. It’s also an effective link building strategy as part of your overarching search marketing.

Editorial planning that makes every post count

It’s not just a case of knowing ‘what’ to post, you also need to be clear on ‘where’ and ‘when’ you will be publishing content online. As part of your content strategy, we will develop an editorial plan in collaboration with you, which can help inform seasonal themes and topics that your customers will be searching for online. Editorial plans can also inform the positioning of your content, outlining the ideal channel for each type of content e.g. blog, social media or outreach.

Customer personas that build a picture of your target audience

As part of the initial consultation process, we will develop customer personas that help to inform our copywriters of your target audience. Using these personas, we can then research content ideas that connect your goods or services to your audience. Understanding the pressure points for all your customer personas is key to writing persuasive, sales-focused content that generates leads and revenue for your business.

Content marketing services that leave no business behind

With bespoke content marketing campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Video Production

In-House Video Production Services

Our in-house team of content producers can create visually compelling video that engages audiences, inspires users to take action and achieves the commercial objectives of brands big or small. We utilise the best in visual and audio equipment and invest in post-production technology to deliver polished results for our clients. Even if you know your business needs video content but you don’t know where to begin, we can help you every step of the way from ideation to promotion.

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Video content that your brand can be proud of

Video is not only one of the most engaging content mediums, it’s also proven to enhance organic SEO strategies too. Our video production services can fuse our creative imagination with our search engine expertise to maximise the exposure of your video content and maximise its impact on your bottom line. Whether your brand is starting from the ground up in video or you need a strategic eye to take your video content to the next level, our team can get under the skin of your brand to demonstrate why viewers should care about your business.

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Because every business has a story worth telling

Today, consumers have more choice at their fingertips than they could ever have imagined. This makes them choosier about who they part their money with. Corporate video content doesn’t just demonstrate what your business does, it articulates your company values and ethos. There is no better way to communicate your brand values and our video production services can help you resonate with your target demographic.

Corporate promos and portfolios

Is your business planning a corporate event or promotion? If you are looking to strike the right tone and compel viewers to sign up or take advantage, corporate promos can provide personality that plain text cannot compete with. Corporate videos make it easy to quickly communicate your offering. We can work with you to write a killer script and storyboard that provides the best possible representation of your brand.

Case studies and testimonials

Today’s savvy shopper will look to other consumers for the green light to buy with your business. Case studies are the perfect way to evidence your expertise, through your own valued customers and brand advocates. We are well-versed in producing video case studies that tell relatable stories and talk to prospects on a human level. Put simply, video case studies build trust and credibility in everything that you do.

Video production services that leave no business behind

With bespoke video marketing campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Email Marketing

Eye-Catching Email Marketing Campaigns That Drive ROI

With many years of email marketing expertise available on tap, use our responsive email marketing services to generate sustainable returns on your campaigns. Whether it’s reaching out to existing customers regarding new product promotions or sales, re-engaging with lapsed customers with a newsletter or touching base with prospective customers that abandoned baskets to try and seal the deal, we can design a targeted, cost-effective email marketing strategy that works for your business.

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Email marketing that drives clicks, opens and sales for your business

Email marketing is still one of the most effective tools to drive ROI from your marketing budget, regardless of the size of your business. That’s because our in-house team of email marketers are well-versed in scaling up – or down – your activity depending on the size of your subscriber list. And here’s the thing – email is not going away anytime soon. Your customers will check their emails daily, if not hourly. With on-brand, conversion-focused email templates and clear, persuasive calls-to-action, let us encourage your subscribers to take the next step in your sales funnel.

50%

That’s how much higher email open rates are with personalised content

69%

That’s how many more orders are processed via abandoned cart emails than single emails

49%

That’s how many consumers are happy to receive weekly emails from their favourite brands

Email isn’t dead – market to an audience that cares

We are firm believers in the future of email marketing. Contrary to popular belief, email marketing is not ‘dead’, nor is it an outdated concept. It’s still one of the most cost-effective ways to generate leads and sales for your business. We take the time to understand the lifecycle of your customers, their pressure points, behaviours and interests. This allows us to build meaningful – and profitable – relationships with your subscribers.

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Bespoke email templates optimised for conversions

We have the in-house capability to design and build custom email templates, suitable for any industry or campaign, we can help you to maximise engagement from your email communications. Our team keeps its finger firmly on the pulse of design trends to deliver intuitive user experiences for new and existing customers. All our bespoke email templates are fully responsive, ensuring your subscribers get the message regardless of viewing device or screen size.

Expert management of your lists and subscribers

We’ll leverage the power of your existing subscriber list through careful segmentation. This enables us to personalise email communications with your subscribers, based on the information you hold on them. By talking their language and relating to their unique problems, we can transform open and click-through rates for your email campaigns, building trust and loyalty in your brand.

A/B testing that turns insight into cold, hard cash

Once an email campaign has been distributed into the ether, we don’t just kick back and wait for the next one. Using powerful reporting tools, we monitor all aspects of your email communications with subscribers. We’ll A/B test subject lines, calls-to-action, colour schemes and more to find out the most profitable way to communicate with your subscribers.

Email marketing services that leave no business behind

With bespoke email marketing campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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PR Services

SERVICES

PR

Building your reputation online includes lots of different elements. One important part of digital marketing is good PR, which can generate excellent backlinks from reputable sites, as well as nurturing powerful stories around your brand to bring your growing or established reputation to a wider audience.

However, for SMEs it can be a challenge finding someone willing to invest the time to really understand the business, whilst also having the specialist skills needed to prepare newsworthy stories and get them in the right place to share with the world.

That’s where our PR Positioning service offers real value and return on investment. We offer a complete service across three key areas including thought leadership, community presence and awards entries, preparing everything you need from assets to ideas and a network of powerful relationships to connect your brand to both new and existing audiences.

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Laying the foundations

Our PR Positioning service is designed to cultivate spaces for press to become the next big thing for your business. We like to think of it as the ‘sticky glue’ that brings all the pieces of your digital marketing strategy together, amplifying its effects. You can’t deliver PR without having something to talk about, and great stories that support your reputation need to be authentic, well-prepared and well-evidenced, but all of that takes time and trust to get your story right. That’s what we’re here to do for you.

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Creating the opportunities

We cultivate a web of opportunities through research, pitches, negotiations, and placements, preparing awards entries, generating positions on thought leadership in line with your values and skills, writing press releases and monitoring the media landscape in your industry and complementary spaces. In doing so, we create the environment and the stories that will make the world want to talk about you beyond your own website.

Creating the right environment

We start by creating the right environment so you can hit the ground running with stories, values, thought leadership and content that people want to hear about. That begins with establishing where best to position your company by generating campaign ideas, selecting the best awards for you to enter, crafting key messages, identifying relevant media outlets, industry publications, blogs and influencers to target and also auditing for broken links to your site for good housekeeping.

Preparing your stories

Once we have established your key messages and who your ideal media partners are, we set about putting the details in place. This includes using our expert team to create content such as writing thought leadership articles, white papers, case studies, infographics, videos, press releases, podcasts and completing strategically selected awards entries.

Going out to the world

Once the key ingredients are in place we can set about taking your messages and your achievements to press, influencers and local communities, making sure the right people are talking about you in credible places across the Internet and beyond. This is an ongoing process with cumulative results, constantly building your brand reputation, your SEO success and increasing your visibility on and offline. It includes, but isn’t limited to, submitting awards entries on time, establishing relationships with press for potential interviews for your brand, monitoring journalist requests, pitching features to publications, managing influencer marketing, collaborating with industry associations, non profits and research institutions, engaging with local communities through outreach programs and launching campaigns.

What to expect when you work with us

01. Initial consultation

We start by getting to know you, your goals and your USPs to see where opportunities exist for generating ideas, awards, campaigns, key messages, partnerships and media outlets.

02. Auditing for broken and lost links

We will take the time to review your existing platforms and marketing collateral, tidying up any gaps as well as finding and fixing any broken or lost links both internally and externally.

03. Liaising with communities, influencers, publications and awarding bodies

We will identify key communities, influencers and publications to build relationships with, and begin the process of nurturing those connections.

04. Setting up your profiles, generating your key messages and awards entries

Next, we will put all the pieces in place to make sure relevant profiles are written to meet best practice, ensure key messages are established and awards entries are scheduled and completed for appropriate deadlines.

05. Generating content and campaigns

Using those key messages, we will generate content such as leadership articles, white papers, case studies, infographics, videos and more, in line with key campaigns for sales cycles and media demand.

06. Distributing content

Once the core ingredients are in place we can set about taking your messages and your achievements to press, influencers and local communities, making sure the right people are talking about you in credible places across the Internet and beyond.

07. Collaborating with industry associations, non-profits, research institutions and local communities

We will maintain ongoing relationships with organisations and communities that align with your values and support your mission through outreach programs, educational workshops and partnerships.

08. Managing press, community and partner relationships

PR positioning is an ongoing process with cumulative results, so we will not only generate and distribute content but monitor journalist requests, pitch ideas and maintain relationships for your brand.

09. Launching and monitoring campaigns

We will oversee the entire campaign process from ideation to creating assets, outreach and monitoring.

10. Regular reports and service updates

Each campaign and action will be tracked and recorded, feeding back to you with comprehensive reporting so you can see the results, learnings and subsequent actions that we are taking for ongoing learning and improvement of results.

Let’s work together

Get the results you’ve been looking for under one roof, with our approachable and professional team that leaves no business behind online.

01473 518167

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