SERVICES

Paid social

Pay-per-click(PPC) advertising in the form of adverts on Facebook, Instagram and LinkedIn, is an essential part of digital marketing for businesses that want to increase customer conversions through their website and online platforms.

Paid social

Facebook Ads

Instagram Ads

Linkedin Ads

Paid social

A profitable source of leads and sales across Linkedin, Instagram and Facebook

Our pay-per-click advertising consultants are highly experienced, motivated and passionate about creating, optimising and maintaining PPC campaigns across major search engines. They’re also skilled at creating targeted display campaigns on relevant social media platforms that appeal to your target demographic.

Results-focused paid advertising management

Our in-house paid advertising consultants drive traffic, leads and sales for brands across a broad spectrum of industries. We build and manage Pay-Per-Click (PPC) advertising campaigns across all social media channels including Facebook, Instagram and LinkedIn.

All of these campaigns are strategically designed to maximise every pound of your advertising budget. With the ability to target online ads based on keywords, a user’s location, the device they are searching on, or whether a user is a new or returning customer, our team has total control to meet your KPIs by driving cost-effective conversions.

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Targeted paid social management that makes your budget go further

There are many reasons why brands like yours can benefit from the support of our paid advertising strategists. In the race to ensure your brand’s PPC ads outperform its competitors, it can be all too tempting to pay over the odds for exposure on specific search terms.
At Unity Online, our in-house team can get to work by analysing all aspects that determine the success or failure of a PPC campaign. From landing page quality and click-through rates, to the A/B testing of ad copy and keyword research, we make sure every penny of your budget is spent wisely on keywords most likely to grow exposure and sales.

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Engaging display advertising

Engaging display advertising is perfect for when a picture does all the talking. Display advertising is one of the most engaging forms of paid advertising, especially for brands selling goods and services with visual appeal. We take a targeted approach to placing display ads within specific websites or landing pages, ensuring it’s relevant to your target demographic. Alternatively, we can target users in Google to ensure your campaigns make a difference to those who need your products.

Paid social that connects with your target demographic

Whichever social channels work for your brand, we can build and run social campaigns that achieve your goals. You might be aiming for brand awareness, lead generation, direct sales or simply starting a conversation that fosters valuable new social communities. Used well, paid social advertising on Facebook, Twitter and Instagram can be a profitable ingredient in your marketing mix.

Strategic re-marketing for those familiar with your brand

Lots of businesses struggle to turn first-time website visitors into paying customers. Our strategic Google re-marketing techniques are designed to help give users a compelling reason to return to your brand and convert them into customers by reminding them of what you offer. Re-marketing ad campaigns reach out to previous site visitors that are already familiar with your brand and provide a targeted, second chance to promote goods or services to users who are already using search terms relevant to your brand.

Paid social

What to expect when you work with us

01. Free account audit

We will start by doing a free, top-line account audit to ascertain if and why your Google account is underperforming. From this we will offer a host of recommendations that may improve conversions and your cost per lead.

02. Initial consultation

If our initial suggestions capture your interest, we will then arrange a face-to-face workshop. This will help our advertising team to understand your business and its target demographic so we can build out your messaging and targeting.

03. Deep dive audit

At this stage, our our pay per click marketing consultants will conduct a thorough, in-depth review of all aspects of your Google account. This will give us a more accurate insight into the performance of your existing ads and landing pages.

04. Google account build or optimisation

If your brand is new to Google advertising, our delivery team will manage the complete account build process and set it up for success, including everything from landing page creation to ad copy that is in tune with your tone of voice. If you already have an existing Google account, we can help you to maximise its benefits by optimising live landing pages and ad copy.

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

We don’t just sit back once your Google account is live. When you work with us, our team will manage your PPC campaigns throughout the month to drive leads and sales. We refine messaging and landing pages to continually improve your Quality Score and help your brand feature prominently on those all-important search engine results pages. Your month-on-month performance can also be monitored with ease via your dedicated MyUnityOnline dashboard.

Our partners

We take our practice very seriously, which is why Unity Online has maintained partner status with the leaders Google, Bing and Facebook. Our search marketing and online advertising specialists stay up to date with the latest certification exams to ensure we do the right thing for our clients.

Paid advertising services that leave no business behind

With bespoke PPC account management aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Facebook Ads

Laser-targeted Facebook advertising services

Facebook is rapidly becoming an influential piece of any brand’s online advertising jigsaw, contributing heavily to customer engagement and lead generation. At Unity Online, our in-house team of online advertising consultants and strategists are experts in aligning your business objectives with your target demographic on this powerful social media platform. We’ll get under the skin of your target audience on Facebook and find out what makes them tick, giving us the information we need to plan and create highly targeted Facebook ads that find your target market, answer their questions and challenges, and deliver the business results you want.

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Will will find your customers with Facebook Ads

From understanding your brand to getting to know your target market and conducting regular competitor analyses in your sector, our online advertising consultants gather the data and information they need to create truly focused adverts for you on Facebook. We’ll get under the skin of your service areas and your industry, pinpointing any local, regional or national competitors that are engaging well with your target demographic. This allows us to recommend the best content to resonate with prospective customers, helping to build trust and interest in your brand.

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84%

That’s the number of millennials that use Facebook

2,600,000,000

That’s the number of active monthly users on Facebook worldwide

80,000,000

That’s the number of small businesses with active Facebook Pages

A proven way to drive in-store footfall and online traffic

Our social marketers and content strategists work together with our online advertising consultants and strategists to plan and execute the best Facebook advertising campaigns to meet your business objectives. Crucially, it is about focusing on what’s important to you, whether you want to encourage more footfall into your high-street store or raise awareness of exclusive offers or promotions via your website, we can tailor our approach in line with your budget and your goals.

Data-driven market segmentation to improve your messaging

We can improve the effectiveness of the messaging and content in your Facebook ads by going granular. That means we can use data to segment your customer audiences based on demographics and user intent, with the aim of engaging users more effectively at both ends of the sales funnel. As we learn more and as algorithms evolve, we’ll continually refine and optimise your social ads and split-test the advertising copy to keep generating the best return on investment for your brand.

Monitoring your target audience, reach and engagement

Like all digital market, Facebook advertising is an ever changing and evolving science, so our job is never done. Everything we do is tracked and continuously reported so we can keep gathering data and improving outcomes. We’ll monitor the engagement rates of all active social campaigns, along with click-through rates and leads to make sure every penny we spend on your Facebook advertising is geared towards growing your brand on the world’s biggest social media platform.

Recapturing past users through effective retargeting

Most people need to make contact with a brand more than once before moving towards a purchase and that’s where retargeting ads come in. We’re skilled at handling advanced Facebook advertising strategies such as retargeting to lapsed users who previously visited your website but failed to convert. With effective, persuasive Facebook retargeting campaigns, we can help encourage more users to follow through with purchases, making a positive difference to your bottom line.

Paid Social

What to expect when you work with us

01. Free account audit

02. Initial consultation

03. Deep dive audit

04. Google account build or optimisation

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

Facebook Advertising services that leave no business behind

With bespoke Facebook Ads campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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Instagram Ads

Data-driven Instagram advertising services

Instagram is one of the biggest and most popular social media platforms, making it a fantastic place to increase your exposure or drive ecommerce revenues. The nature of social media today is that to really maximise your visibility as a brand, you have to have a paid advertising strategy as the level of competition means organic reach is only around 4%.

Our in-house team of online advertising consultants work with local and national brands to design and manage Instagram advertising campaigns that maximise your budget and meet the commercial objectives of businesses both large and small. Whether it’s increasing reach and sign-ups for upcoming events or driving year-on-year increases in new customer acquisitions, we can work with you to make it happen on one of the world’s fastest-growing social media platforms.

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We’re experts in driving revenue via Instagram Shopping ads

Instagram is a social media platform that continues to enjoy exponential growth. As the majority of Instagrammers are millennials or Generation Z, Instagram advertising makes perfect sense for brands looking to connect with young adults as well as tech-savvy older consumers. There are many ways to advertise on Instagram to drive online sales and yield a strong return on your investment. From Story ads and Carousel ads through to photo and video ads, we can recommend the most beneficial advertising placements to meet your brief.

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1,000,000,000

That’s the number of monthly active Instagram users worldwide

33%

That’s how many of the most-viewed Instagram Stories are from businesses

80%

That’s how many Instagrammers use the platform to influence their buying decisions

Our personalised approach to Instagram advertising

Ultimately, the best way for us to advertise your brand on Instagram is to understand your business and its customer base. We’ll work collaboratively with you to get under the skin of your target demographic. This will allow us to segment users and target them with the most impactful ad creative, driving reach, leads or sales to make a lasting impression on your bottom line.

Fusing custom audiences with audience targeting

We can help your brand to set up and manage your new Instagram advertising account. It all begins with profiling users that have already engaged with your business before. We can achieve this using email data, which allows us to create custom audiences with tailored messaging to those familiar with your brand. We can also augment these custom audiences by utilising Instagram’s powerful targeting options to approach new prospective customers based on location, age, profession, interests and more.

Our collaborative approach to Instagram ad creative

Whether you wish to use existing ad creative or you’d like our guidance in designing or refreshing your ad creative for Instagram, we can work within any of these parameters. Our in-house design capabilities enable us to present new ad creative for specific campaigns, with all new creative designed in-house requiring client approval before launch.

Transparent reporting on all Instagram advertising campaigns

Once we have agreed on a monthly budget for your Instagram advertising campaign, our advertising consultants can come up with a plan for managing your account’s performance. This can include bid refinement, analysis of ad copy and creative, as well as targeting new locations. At the end of every month, you will receive fully transparent reports of your Instagram advertising campaigns within your ‘MyUnityOnline’ dashboard. We’ll track impressions, engagements and overall campaign cost, alongside cost per acquisition and your overall return on ad spend.

Paid Social

What to expect when you work with us

01. Free account audit

02. Initial consultation

03. Deep dive audit

04. Google account build or optimisation

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

Instagram Advertising services that leave no business behind

With bespoke Instagram Advertising campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

Get in touch

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Linkedin Ads

LinkedIn advertising to boost B2B and B2C customer engagement

For businesses that want to engage with other like-minded professionals in their field using B2B and B2C marketing, LinkedIn is a powerful platform. However, on average, organic reach sits at about 5% per post, making the strategic use of paid advertising a key tool for maximising the impact of your content amongst targeted audiences. At Unity, our in-house team of advertising consultants work with you to identify your target market and understand how they want to engage with brands on LinkedIn. We will use our research and knowledge to position your brand in front of key decision makers within the platform, using data-driven LinkedIn advertising campaign management to ensure every ad maximises its potential, achieving cost-effective engagements and click-through traffic to your website.

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Why should your brand use LinkedIn advertising?

There are more than 900 million users on LinkedIn across 200 countries around the world, making it the number-one social network for business owners, decision-makers and upwardly mobile professionals. For B2B businesses, and some B2C businesses, that’s a powerful network of potential customers and partners, and the audience that our in-house advertising consultants can help you engage with. Placing you in the right place at the right time, so the people who need you can find you, we will help drive sales, enquiries and achieve a tangible return on your investment.

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30,000,000+

That’s how many businesses are listed and active on the LinkedIn platform

52%

That’s the number of consumers that list LinkedIn as their most influential social channel for research

21%

That’s the year-on-year growth in LinkedIn ad revenue during Q2 2020

Generate cost-effective leads and enquiries

LinkedIn remains an underused and untapped source of potential leads for businesses across a host of industries. While lots of brands gravitate naturally towards Google or Facebook advertising, LinkedIn can be a cost-effective and targeted platform for additional, or sometimes alternative lead generation or customer acquisition. Sound interesting? We will work with you to define your target audience and achieve conversion rates that make a difference to your bottom line, and maximise the opportunities available on this global platform.

Laser-targeted LinkedIn ads by demographic or placement

With 400 million users, the key to successful LinkedIn advertising is understanding your in-platform target market and why your business is relevant to them, then tailoring your advertising strategy with that in mind. Our team of consultants are experienced at designing and managing targeted LinkedIn ads by demographic and placement to attract the right people to your brand. Using text, display or dynamic advertising, we run compelling creative that raises brand awareness, establishes your presence on the network and promotes specific offers or services. Through continued optimisation and A/B testing, we then refine your LinkedIn ad campaigns to improve their long-term performance.

Experts in utilising the LinkedIn audience network

LinkedIn advertising isn’t limited to in-platform reach. We can add an extra dimension to your ads by reaching out to target contacts even when they are browsing the web away from LinkedIn. There are a growing number of websites within the LinkedIn Audience Network that allow us to position sponsored content within third-party sites and apps to extend your brand’s footprint online and engage with the people who will benefit from knowing who you are and what you offer.

Transparent measurement and reporting of your LinkedIn ad campaigns

We’re dedicated to delivering results for you and your business. We don’t like guesswork – we want to know exactly how successful your LinkedIn ads are and we want to tell you about it. That’s why we provide clear, transparent and comprehensive reports on your campaigns each month so you know what we’re doing and how we’re updating our strategy with key learnings. You will receive your reports via your dedicated ‘MyUnityOnline’ dashboard, giving you complete insight into how your budget is spent and the impact it’s having. By monitoring the performance of every LinkedIn ad campaign at a granular level, we can continuously optimise and refine the targeting and content to further cement your brand as an industry leader and drive qualified leads to your business.

Paid Social

What to expect when you work with us

01. Free account audit

02. Initial consultation

03. Deep dive audit

04. Google account build or optimisation

05. Account launch

Once your ad copy and the landing pages from which you sell your goods or services are ready, we will prepare to launch your account to the big wide world with maximum impact.

06. Ongoing PPC management

LinkedIn Advertising services that leave no business behind

With bespoke LinkedIn Advertising campaigns aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

Get in touch