SERVICES

SEO Agency Services

Search engine optimisation, or SEO, is an important part of digital marketing that focuses on improving a website’s visibility within search engines to make it easier for users and customers to find you.

Many people think that SEO is just about driving more traffic to a website, and that’s a big part of it. However, a good SEO company will take matters a step further to make sure they’re driving relevant traffic through to a site, which is most likely to convert to desired actions, like sales.

SEO

National SEO

Local SEO

Ecommerce SEO

International SEO

SEO

SEARCH ENGINE OPTIMISATION

From Hyper Local to International SEO

As an SEO agency and trusted search partner for hundreds of online brands nationwide, we offer a cost-effective alternative to managing your SEO campaigns in-house. We have search marketing specialists who are skilled in a range of search marketing disciplines. These include technical optimisation, mobile SEO, local search, on-page SEO, keyword research, content strategy, international SEO and more. Let us work with you to improve your search rankings, grow your brand’s online presence and optimise conversion rates on site wide landing pages.

An important part of digital marketing

Our in-house team of SEO marketing experts have decades of organic search experience between them. They also stay on top of current search ranking factors as well as new developments to continuously deliver the best outcomes.

We offer SEO services to businesses across the spectrum, from hyper-local, family-run companies wanting to improve their local visibility, to international brands with multilingual sites. No matter the size of your business or the scale of your online opportunities, our search marketers use best practice techniques to get your brand in front of your target audience.

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Search Engine Optimisation

Granular keyword research

Our search consultants will uncover revenue-driving keywords, phrases and questions that your target customers are using in Google and Bing. This allows us to create content strategies based on driving more relevant organic traffic to your site.

It also enables our SEO team to optimise your existing landing pages for search terms that can give you a competitive advantage while still driving appropriate traffic to your goods or services.

Ethical link building and outreach

External links to your brand are still one of the main ranking signals used by Google. That’s why link building and outreach remains a cornerstone of any search marketing strategy we recommend. We can generate relevant high-quality links back to your site that cement your brand’s industry authority and search engine visibility.

Technical SEO audits

It is critical to the long-term sustainability of your online business that your website loads quickly, is secure for customers to use and is easy for search engine bots to crawl. Our technical SEO audits provide a comprehensive ‘health check’ and pinpoint essential fixes that our team can implement promptly.

Transparent monthly reporting

With all clients granted secure access to their own MyUnityOnline dashboard, it is easy for you to monitor our progress with your monthly reports.

Optimised mobile experiences

It’s fair to say that everything now needs to be mobile first. With Google switching to mobile-first indexing, a fully responsive, mobile website is vital to optimise usability and brand visibility. Our mobile SEO optimisation delivers seamless browsing experiences, from page load speeds through to page layout and functionality.

Conversion rate optimisation

CRO or conversion rate optimisation can be one of the most effective ways of improving customer conversions. Driving relevant traffic to your site is just the first step. We then look at refining landing pages to improve user experience on the site as well as improving conversions. Our search consultants will leave no stone unturned when it comes to refining your landing pages and converting more of your existing website traffic into leads or customers.

SEARCH ENGINE OPTIMISATION

What to expect when you work with us

01. Initial consultation

When it comes to mastering the complex world of SEO, understanding your unique business needs and aspirations is our top priority. This is why we start with a comprehensive face-to-face consultation. By immersing ourselves in your business and its industry landscape, we can fully grasp the search marketing challenges you face. This deep dive allows us to align your business objectives with an SEO strategy tailor-made for your growth and success. Remember, your journey and vision are distinct, and we believe in an approach that mirrors this individuality.

02. In-house audits

Our journey together doesn’t stop at understanding; it moves into action. Post our consultation, our dedicated team embarks on meticulous audits of your website and your standing in search results. These audits aren’t just routine checks; they set the foundation for meaningful, data-backed recommendations. Think of it as laying the groundwork for an innovative search marketing strategy that propels your brand to new heights.

03. A new search marketing strategy

With the invaluable insights drawn from the audits, we craft a comprehensive roadmap tailored for your brand’s search marketing success. This roadmap isn’t a one-size-fits-all plan but a carefully curated strategy shaped by our seasoned search consultants. They’ll walk you through our findings, ensuring clarity and alignment, laying out a strategic path that’s both visionary and grounded in reality..

04. Prompt implementation of technical fixes

Efficiency is at the heart of what we do. Once we’re aligned and you give us the nod, our team jumps into action. We prioritize by addressing the most pressing technical issues—those pivotal changes that can dramatically enhance your website’s ranking. We’re all about creating immediate, tangible improvements that drive results.

05. On page content optimisation and implementation

SEO is both an art and a science. After conducting thorough keyword research, we weave those findings into your content strategy. We determine which pages hold the potential to rank for pivotal keywords and topics. Not stopping there, we fine-tune your landing pages with optimized meta tags, ensuring they align with both user intent and search algorithms. By enhancing on-page content, we ensure it not only ranks but resonates with your audience, establishing authority and trust.

06. Ongoing outreach and link building

Link building is a testament to your brand’s credibility in the digital realm. We spearhead targeted link-building initiatives and outreach campaigns, aiming to fortify your online presence. By creating and sharing articles that resonate with your industry and target audience, we foster genuine connections and reinforce your brand’s stature in the digital space.

07. Regular reports aligned with your KPIs

Transparency isn’t just a buzzword for us; it’s a commitment. We keep you in the loop every step of the way, ensuring you’re always informed and empowered. Through our MyUnityOnline portal, we share in-depth, intuitive reports that measure our collaborative efforts against your pre-agreed KPIs. Every number, every insight, every recommendation is shared with you, ensuring a partnership built on trust, clarity, and mutual growth.

Search marketing services that leave no business behind

With bespoke search marketing strategies aligned to the aspirations and budgets of brands big and small, let us work as an extension to your business’ own marketing efforts to unleash your potential and grow online.

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National SEO

National SEO Services

Is your brand ready to tap into new markets across the country? If you want to target an industry spanning the length and breadth of the UK, you’ll need to generate organic traffic from keywords used at a national level. Our national SEO strategies can augment existing local SEO campaigns to build authority and make your presence felt – even in locations where you don’t have a high street presence.

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Cementing your brand’s authority

For brands with the goods or services to compete at a nationwide level, our national SEO strategies can position you and your business as experts in its field. Our data-led approach analyses nationwide competition and pinpoints industry keywords that give you the best possible chance of generating page one results in Google. Brand authority is a major search signal today, so we will recommend new content ideas that reach out to users’ questions and problems, and we will leverage rich snippets to attract high-intent traffic to your site.

67%

Of all clicks are accounted for by the first five organic results in the search engine results pages

75%

The number of consumers that never go beyond the first page of search engine results pages

94%

Of all clicks in the search engine results pages go to organic results

Generating organic traffic from industry-competitive keywords

Our team can help your business to better understand its target demographic and their online behaviours, nationwide. Our in-depth keyword research finds short- and long-tail keywords that give you an insight into what your audience is looking for and the questions they are asking. We will then recommend optimising landing pages to cover a broad spectrum of short- and long-tail industry keywords to generate maximum value from highly competitive keywords as well as searches with relatively little competition.

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Sophisticated keyword research and mapping

A national SEO strategy differs from a localised SEO approach in terms of the keywords targeted. While local SEO is designed to find consumers within the vicinity of brands – with the intent to buy – national SEO can help to build a brand’s nationwide profile, fostering sustainable growth. As part of your new national SEO strategy, we will expand our keyword research and mapping across industry specific short and long tail search terms.

On-site content that drives sales and citations

Using our extensive keyword research and mapping, we can make on-site content recommendations to refocus landing page copy towards your target demographic. We will also recommend additional landing pages to dominate low-competition long-tail keywords that your nationwide competitors may not be targeting. This new content not only increases the scope of search terms your brand can rank for, it acts as an asset that users and other sites can link to and cite as authoritative information.

Digital PR and outreach for targeted exposure

Our team adopts a sustainable, long-term link building strategy that’s more about digital PR than generating links at any cost. Targeted outreach campaigns can find opportunities to provide industry leading content and share knowledge on relevant sites. These high-level sites and publications can drive valuable links and exposure. We’ll also monitor existing links and brand mentions to maximise the ROI of your digital PR.

SEARCH ENGINE OPTIMISATION

What to expect when you work with us

01. Initial consultation

02. In-house audits

03. A new search marketing strategy

04. Prompt implementation of technical fixes

05. On page content optimisation and implementation

06. Ongoing outreach and link building

07. Regular reports aligned with your KPIs

National SEO services that leave no business behind

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Local SEO

Local SEO Services

For businesses with a local or regional customer base, it’s essential that your brand is visible for localised search terms. Whether it’s ‘hardware in Huddersfield’, ‘ice machines in Ipswich’ or ‘kitchens in Kidderminster’, let us promote and optimise your goods and services to local customers when they need you the most. At Unity Online, our local SEO consultants can undertake a comprehensive audit of your brand’s existing local search presence. We’ll then set out a roadmap for your new local SEO strategy that drives revenue through improved local listings.

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What is Local SEO?

For those unfamiliar with the term ‘local SEO’, this service is essential to put your brand on the map in its local area due to the rise of ‘near me’ searches in Google. Almost half (46%) of all searches on Google now have a local intent. Consumers increasingly want to find convenient goods or services on their doorstep and our local SEO strategies can position your business at the front and centre of those localised search queries.

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92%

Searchers will choose to buy with businesses listed on the first page of localised search results

80%

Consumers utilise Google to find local information on businesses and their services

72%

Prospects that make localised searches in Google visit stores within a five-mile radius of their homes

Get more qualified local leads through your door

On mobile devices alone, 88% of localised searches on smartphones lead to either a telephone enquiry or an in-store visit within 24 hours. Extrapolate that across desktop and mobile users and it’s easy to see why local SEO can drive more qualified local leads to your shop front. These ‘warm’ leads are users seeking convenience and accessibility that are ready to make a purchase.

Google my business optimisation

Our local SEO experts are well-versed in the creation and optimisation of new and existing Google My Business profiles that are the cornerstone of driving localised exposure for your brand. We can help you claim listings in Google Maps; optimise your profile based on the goods you sell and update vital addresses, opening hours and contact details to make it easy for people to find you or get in touch.

Local citations of your brand

Like link-building, local citations of your business on other local websites act as a green light of trust and reputability in the eyes of Google. As part of your new long-term local SEO strategy, we will build out local citations of your brand across key local directories and communities using best practice techniques.

Localised on-page recommendations

If your website needs to better reflect its local demographic of target customers, our team can make recommendations to improve the localisation of your on-page content. Our copywriters can also handle the creation of new localised landing pages to strategically target towns and cities with your services.

SEARCH ENGINE OPTIMISATION

What to expect when you work with us

01. Initial consultation

02. In-house audits

03. A new search marketing strategy

04. Prompt implementation of technical fixes

05. On page content optimisation and implementation

06. Ongoing outreach and link building

07. Regular reports aligned with your KPIs

Local SEO services that leave no business behind

Get in touch

All services

Ecommerce SEO

ROI-Driven Ecommerce SEO Services

As consumer behaviours continue to shift online, we offer cost-effective ecommerce SEO services that make it easier to sell your goods or services online. We work collaboratively with online retailers nationwide to develop ecommerce SEO strategies aligned with business objectives and geared towards attracting more clicks and sales via search engines. Our approach to search marketing for online retailers delivers a tangible ROI and sustainable growth for brands.

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Tangible ecommerce SEO strategies

There is a lot that goes into the mix of an ecommerce SEO strategy. Whether it’s on-page content, internal and external link building or essential technical tweaks that transform the user experience, we are always transparent when it comes to reporting the effectiveness of your new ecommerce SEO roadmap. Through your secure MyUnityOnline dashboard, we will report monthly on our work, demonstrating tangible results that improve your bottom line.

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31.7%

The average click-through-rate of the number-one result in Google’s organic search results

93%

The number of brand experiences that start online via a search engine

54%

The number of online sales expected to be made via mobile-friendly ecommerce sites by 2021

A data-led approach to driving cost-effective organic sales

As with most search marketing strategies, the devil is in the detail for ecommerce sites. Our team of in-house search consultants have many years of combined expertise utilising industry leading tools and software to identify critical site issues. These include missed relevant long tail keywords, problematic backlinks, poor site structure, slow page load times and low conversion rates. We base our ecommerce SEO recommendations for your site on our findings, not on a templated approach. This enables us to prioritise the low-hanging fruit that can make a big difference to your bottom line fast. We’ll also kick-off tasks in the background that can have more lasting, sustainable effects on your site’s ROI.

Technical audits of your ecommerce store

Our in-house team of search consultants can undertake comprehensive technical audits of your existing ecommerce website. This will help to ascertain any glaring issues that could be affecting your site’s organic performance. These could include slow page load times, poor mobile user experiences, poorly targeted or duplicated content, a lack of relevant product imagery and internal linking or even inadequate site structure.

Deep-dive keyword research

It has been said by Google that long-tail search terms tend to drive higher click-through rates than organic search terms featuring just one or two words. Our team will analyse your on-page content by comparing it with your competitors. We’ll then embark on a comprehensive keyword research project to identify relevant long (and short) tail keywords that can drive relevant, cost-effective traffic to your landing pages.

Conversion rate optimisation

A big part of what we do also revolves around optimising what your ecommerce store already has. Our conversion rate optimisation (CRO) services review your existing landing pages and eke out every drop of value from them. Whether it’s improved calls-to-action, simplified contact forms, or additional content that engages and reaches out to consumer challenges and facilitates buying decisions, we specialise in those incremental improvements that can transform your site’s overall conversion rate.

SEARCH ENGINE OPTIMISATION

What to expect when you work with us

01. Initial consultation

02. In-house audits

03. A new search marketing strategy

04. Prompt implementation of technical fixes

05. On page content optimisation and implementation

06. Ongoing outreach and link building

07. Regular reports aligned with your KPIs

Ecommerce SEO services that leave no business behind

Get in touch

All services

International SEO

International SEO Services

Growing your sales and search presence as a multinational business is no easy task, but our ROI-focused international SEO strategies are proven to enhance the search visibility of your brand in all four corners of the world. Our in-house team of search consultants can work collaboratively to get under the skin of your business, understanding what your customers care about and how they behave online – wherever they are. By adopting best practice SEO techniques, we help multi-market and multilingual brands thrive on an international as well as a local level.

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Building a global footprint for your brand

At Unity Online, we increasingly work with brands that sell to customers in nations where they have no physical presence. If your business generates sales overseas, we can work with you to design and implement a roadmap for your international SEO, optimising your website for a plethora of languages and cultures. Our sustainable approach to international SEO enhances the exposure of multinational brands, building trust and credibility in the eyes of Google and other major search engines.

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58%

Of global population now actively use the internet to perform search queries

5.8%

More clicks for landing pages with translated metadata than those without a suitable description

30.8%

That’s how much moving up one position in page one of search engines can improve the click-through rate of your landing pages

Develop a site structure to suit your worldwide presence

Whether you are dipping your toes into the international market or have been selling overseas for some time, our technical approach to international SEO begins with building solid foundations. A suitable website structure is the most important consideration when reaching out to new target audiences. Whether it’s subdomains, subdirectories or country code top level domains (ccTLDs), our search consultants will determine the best course of action. A definitive site structure gives the clearest signals for search engines when users search your brand from a specific country.

Technical audits of your international SEO

From the outset, our aim is to understand the performance of your brand’s existing site. We will conduct a thorough technical audit to ensure that all best practices are being adhered to for the purposes of operating a multilingual site that’s crawl-able by the world’s leading search engines. We will check everything from geolocation settings and hreflang tags through to metadata and URL structure, all of which is pivotal to a profitable international SEO strategy.

Understanding your local customers and competitors

Although you may be a global business, it’s important to understand the local markets you serve. Our team will undertake extensive research to understand the intent of target customers in each country, assessing the needs and challenges of users. We can also provide a bigger picture of your local competition online by measuring your brand against competitors based on their USPs, the keywords they target, their content marketing and how it generates exposure and sales.

Multilingual content that resonates in a native voice

Once we have a better understanding of your target demographic on a nation-by-nation basis, we can make recommendations to improve content and optimise multilingual landing pages. These improvements will be based on the tone of voice and keywords your prospects use online. This ensures every translated word speaks directly to users in a native, colloquial voice, whilst remaining on-brand.

SEARCH ENGINE OPTIMISATION