Our role in NxtGen Driving Academy’s digital rebrand
NxtGen Driving Academy approached us seeking a new website that would articulate the full range of services the team offers. The website needed to be engaging and quickly communicate the core USPs of the brand. Following successful completion of the new, fully responsive website, our team launched a three-pronged digital marketing campaign across paid social advertising, Google AdWords and SEO.
We have since helped the client to generate new leads for intensive driving courses, as well as enquiries for recruiting new franchisees looking to work for themselves as part of Team NxtGen. The impact of COVID-19 hit the client hard soon after launch, yet our marketing strategy quickly enabled the business to recover following the restart of driving lessons in July 2020.