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CASE STUDY
Nxt Gen Driving Academy
NxtGen Driving Academy is one of the fastest growing driving schools in East Anglia. The Team NxtGen franchise of driving instructions is rapidly expanding from Ipswich and Bury St Edmunds through to Thetford and Kings Lynn, ready to help the drivers of tomorrow gain their licence to freedom on the road today. NxtGen Driving Academy also offers commercial driver training and motorcycle training courses, with hourly and bulk bookings available.
248%
YoY increase in monthly website traffic
22%
Growth in month-on-month enquiries from organic traffic
33%
Month-on-month rise in overall goal completions
INDUSTRY
Driving School
SERVICES
SEO
PPC
Website Development
TECHNOLOGY
WordPress
Our role in NxtGen Driving Academy’s digital rebrand
NxtGen Driving Academy approached us seeking a new website that would articulate the full range of services the team offers. The website needed to be engaging and quickly communicate the core USPs of the brand. Following successful completion of the new, fully responsive website, our team launched a three-pronged digital marketing campaign across paid social advertising, Google AdWords and SEO.
We have since helped the client to generate new leads for intensive driving courses, as well as enquiries for recruiting new franchisees looking to work for themselves as part of Team NxtGen. The impact of COVID-19 hit the client hard soon after launch, yet our marketing strategy quickly enabled the business to recover following the restart of driving lessons in July 2020.
Client feedback.
“The process couldn’t have been easier or more informative. They listened and guided us to a finished product that we are proud of! The website has massively boosted enquiries for us and we will continue to work alongside Unity in the future.”
Jamie, NxtGen Driving Academy
A new website tailored exactly to the client’s demographic
We worked with the client to rebuild their website and ensure that the service pages were tailored exclusively to what their target audience is searching for. We rapidly identified traffic and revenue-driving keywords to target within on-site and off-site content on behalf of the brand.
SEO strategies growing organic search visibility
A key facet of our SEO strategy has been content creation in the form of educational blog posts. This has helped position the NxtGen brand as a thought leader in region’s driving instructor industry. The new website’s content is informative and engaging, providing potential instructors and students with a thorough background on what to expect from both teaching as a career and a typical NxtGen driving lesson.
Paid advertising campaigns increasing NxtGen’s market share
To augment our SEO campaign and improve NxtGen’s market share across the eastern region, we launched PPC and paid social campaigns targeting users searching for intensive driving courses across East Anglia. Our paid social campaign acts as a lead generation tool for expanding Team NxtGen. It utilises Facebook’s sophisticated audience targeting options to pinpoint users who would be most interested in becoming a driving instructor.
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