HMG Vehicle Services Case Study - Unity Online

HMG Vehicle Services

Established in Harwich more than 25 years ago, HMG Vehicle Services is a leading independent garage popular with motorists throughout the local area. With professional service, great expertise, and value for money services, they help their customers hit the road safely and without spending a fortune. They also offer Forté power cleaning for engines to maximise fuel efficiency and performance – a service that is exclusive to the HMG Vehicle Services garage.

Our role in fine-tuning the HMG Vehicle Services website

HMG Vehicle Services approached us with a brief for a fresh new website with a clean, modern look. The site also needed to be mobile optimised for customers on the go who need a local garage, with clear ways to get in touch.

As an independent business, HMG Vehicle Services wanted to stand apart from franchised garages and their often-inflated prices. It was important to emphasise the team’s expertise and personalised customer service to appeal to motorists looking for a better experience when visiting a garage.

Creating a clean design

HMG Vehicle Services wanted a user-friendly website that was simple to navigate, so we created a clean design where everything is easy to find. This design can be expanded to showcase additional services in future or to support fresh content and is also straightforward to manage in-house thanks to the WordPress CMS.

Making the site mobile-friendly

The company’s previous website didn’t work well on mobile, so it was important that the new site was built with mobile browsing in mind. With many motorists looking for a local mechanic while out and about, creating a responsive design has ensured they can quickly access the garage’s contact details from a phone. A better mobile experience will also improve the site’s SEO performance.

Promoting Forte power cleaning

HMG Vehicle Services offer Forté power cleaning to eradicate contaminants and soot deposits from a vehicle’s engine – a service that the business wanted to promote more on the new website. We dedicated two pages to the features and benefits of Forté power cleaning, drawing out this USP of the garage and appealing to those who want to boost their car’s performance.

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