Granite Building Warranties - Unity Online

Granite Building Warranties

Granite Building Warranties are specialist brokers of ten and 12-year contracts for builders, property developers and self-builders, helping to take the hassle out of seeking building warranties. With well over a decade of expertise in the warranty market, the team has developed a proud reputation for finding the best warranties bespoke to the needs of individual clients. Their services are recognised by the Council of Mortgage Lenders and accepted by most high-street banks.

Our role in growing the industry awareness of Granite Building Warranties

The client approached us in 2018 seeking a new website that would help generate more online leads. Our in-house web developers and designers set to work on building a new site that would better showcase their full range of products and services in a clear and engaging manner.

Following the launch of the client’s new website, we were asked to provide ongoing digital marketing support. The overall aim was to increase the awareness of the brand in the industry against their competitors, helping to grow leads for 10 and 12-year residential and commercial building warranties. Our three-pronged approach to marketing the brand spans SEO, PPC and LinkedIn lead generation, designed to expand the client’s target audience and build key industry connections.

321%

Increase in monthly organic traffic since the new website’s launch

56%

Search impression share across Google AdWords

16%

Organic sessions resulting in direct or assisted conversions

A new, fully responsive website

First and foremost, we were able to deliver a new website for the client that offers cross-platform functionality, regardless of screen size or device. It also clearly communicates the brand’s four USPs, whilst providing clear calls-to-action above and below the fold to steer users to make enquiries.

Technical SEO support to supplement the client’s content creation

The team at Granite Building Supplies were keen to create their own blog and case study content on-site, so the main focus for our SEO consultants was to provide technical SEO support. Our on-site and off-site optimisations included improvements to the brand’s Google My Business profile, posting regular updates that have since delivered significant benefit to their business.

Utilising PPC campaigns to drive leads across multiple services

To underpin our organic search marketing efforts, our PPC consultants also oversee multiple paid search campaigns, spanning the different services that the client offers. These include campaigns targeting new builds, retrospective warranties, CRL warranties and self-builds, with the goal of driving more leads across these search terms, as well as brand terms.

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