Our role in growing the industry awareness of Granite Building Warranties
The client approached us in 2018 seeking a new website that would help generate more online leads. Our in-house web developers and designers set to work on building a new site that would better showcase their full range of products and services in a clear and engaging manner.
Following the launch of the client’s new website, we were asked to provide ongoing digital marketing support. The overall aim was to increase the awareness of the brand in the industry against their competitors, helping to grow leads for 10 – 12 year residential and commercial building warranties. Our three-pronged approach to marketing the brand spans SEO, PPC and LinkedIn lead generation, designed to expand the client’s target audience and build key industry connections.