CASE STUDY
Granite Building Warranties
Granite Building Warranties are specialist brokers of 10-12 year structural warranties applicable for property developers and self-builders, helping to take the hassle out of seeking building warranties. With well over a decade of expertise in the warranty market, the team has developed a proud reputation for finding the best warranties bespoke to the needs of individual clients. Their services are recognised by the Council of Mortgage Lenders and accepted by most high-street banks.
321%
Increase in monthly organic traffic since the new website’s launch
56%
Search impression share across Google AdWords
16%
Organic sessions resulting in direct or assisted conversions
INDUSTRY
Specialist Brokers
SERVICES
SEO
PPC
Social Media
Website Development
TECHNOLOGY
WordPress
Our role in growing the industry awareness of Granite Building Warranties
The client approached us in 2018 seeking a new website that would help generate more online leads. Our in-house web developers and designers set to work on building a new site that would better showcase their full range of products and services in a clear and engaging manner.
Following the launch of the client’s new website, we were asked to provide ongoing digital marketing support. The overall aim was to increase the awareness of the brand in the industry against their competitors, helping to grow leads for 10 – 12 year residential and commercial building warranties. Our three-pronged approach to marketing the brand spans SEO, PPC and LinkedIn lead generation, designed to expand the client’s target audience and build key industry connections.
Client feedback.
“Unity Online built our new website in January 2019 and since then we have seen an increase of over 300% in monthly organic traffic. Unity currently work with us on our SEO and PPC and we find the marketing team highly enthusiastic and engaging as well as providing us with some great results. We would not hesitate to recommend the team at Unity Online”
Ed, Granite Building Warranties
A new, fully responsive website
First and foremost, we were able to deliver a new website for the client that offers cross-platform functionality, regardless of screen size or device. It also clearly communicates the brand’s four USPs, whilst providing clear calls-to-action above and below the fold to steer users to make enquiries.
Technical SEO support to supplement the client’s content creation
The team at Granite Building Warranties were keen to create their own blog and case study content on-site, so the main focus for our SEO consultants was to provide technical SEO support. Our on-site and off-site optimisations included improvements to the brand’s Google My Business profile, posting regular updates that have since delivered significant benefit to their business.
Utilising PPC campaigns to drive leads across multiple services
To underpin our organic search marketing efforts, our PPC consultants also oversee multiple paid search campaigns, spanning the different services that the client offers. These include campaigns targeting new builds, retrospective warranties, Granite Building Warranties and self-builds, with the goal of driving more leads across these search terms, as well as brand terms.
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