Equilinks Case Study - Unity Online

Equilinks

Equilinks was established to serve the needs of the East Anglian equestrian community, providing a unique online marketplace for users looking to buy and sell horses, as well as horse owners and equestrian event organisers seeking self-promotion. Equilinks provides an affordable platform for users to promote themselves, with the ability to reach large target audiences in a single place. The platform was founded by a professional coach, who was inspired to create Equilinks due to the expense and time required to source suitable horses for clients in the past.

Our role in supporting the launch of Equilinks online

The client approached Unity Online with the remit of creating a new fully responsive website that could establish the online presence of Equilinks. As a brand-new business, Equilinks required a platform that filled the gap between local classifieds and business listings, creating an intuitive online community for East Anglia’s equestrian scene.

The content-rich website required a content management system that would make it easy for the client to manage and update pages and listings. Our recommended CMS incorporates makes it easy to display all the key aspects of online adverts across all categories, including transport, equipment, horses, equestrian jobs and more. The ‘Events’ section is also an incredibly popular area for the local equestrian community to market future shows and sell tickets online.

Fully responsive for desktop and mobile-friendly advertising

With the majority of users now searching for classifieds and events online, it was essential for the new Equilinks website to be fully responsive. The new design ensures users get a consistent user experience, regardless of screen size or viewing device. The mobile version still offers the same search functionality, to enable users to find what they are looking for fast.

Simple user journeys through clear navigation and categorisation

To complement Equilinks’ fully responsive website design, the user journey needed to be optimised and efficient. Using the top navigation menu, all key sections are fully categorised, making it easy for users to land and find what they need within two clicks or taps.

Embedded search functionality for all directory listings

Whether it’s direct contact details or event information, Equilinks benefits from an integrated search function, making it easy for users to find what they need. Users can set the relevant category and enter search terms to get related search results within seconds.

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