Picture Framing Shop
Our role in transforming the user experience of DJ Simons’ online shop front
We were approached by DJ Simons with a clear remit to design and build a new, bespoke website that would articulate the brand’s personality, whilst improving the intuitive nature of its e-commerce experience for customers. During our early-stage consultations, it was discovered that the client’s previous website was difficult to navigate and filter for products for site visitors. Given the company’s fluid stock, its old website also proved difficult to maintain and update with new products.
We designed and built a bespoke new website in-house, focusing on a slick and consistent customer journey, designed to remind visitors of all items they might require when framing. As part of our website overhaul, we integrated an intuitive stock management tool which could update in real-time and provide the client with a clear picture of product availability. A ‘Frame Builder’ functionality will also enable users to create their own frames on-site, but this feature is still to be launched.