SERVICES
Building a strong online reputation is essential in digital marketing, with PR playing a critical role. Effective PR not only generates valuable backlinks from reputable sources but also shapes compelling narratives that elevate your brand’s reputation. However, for SMEs it can be a challenge to find PR professionals who truly understand their business and possess the expertise to create and place impactful stories.
This is where our PR service comes in, offering a comprehensive solution across three key areas: thought leadership, community presence, and awards entries. We handle everything from idea generation and content creation to leveraging a network of powerful relationships, connecting your brand to new and existing audiences.
Our PR Positioning service is designed to lay a strong foundation for your brand by cultivating spaces for press coverage and creating the ‘glue’ that unifies your digital marketing strategy. Effective PR relies on authentic, well-prepared stories that take time and expertise to develop. We handle this process for you, ensuring that your brand’s narrative is both compelling and credible.
We create a network of opportunities through research, pitches, and strategic placements. This includes preparing awards entries, establishing thought leadership positions aligned with your brand’s values, writing press releases, and monitoring industry media landscapes. Our goal is to generate stories that resonate beyond your own platforms, capturing the attention of wider audiences.
Creating the right environment
We begin by establishing the right environment for your PR efforts. This involves generating campaign ideas, selecting relevant awards, crafting key messages, identifying media outlets, and auditing for broken links. Our goal is to position your brand where it will have the greatest impact.
Preparing your stories
Once your key messages and target media partners are identified, we create the necessary content. This includes thought leadership articles, white papers, case studies, infographics, videos, press releases, and podcasts. We also handle the completion of strategically selected awards entries, ensuring that all details align with your brand’s goals.
Going out to the world
With everything in place, we take your messages to the press, influencers, and local communities. We ensure that the right people are talking about you in credible places, both online and offline. This is an ongoing process that continually builds your brand reputation, enhances SEO, and increases visibility.
PR
We start by understanding your business, goals, and unique selling points, identifying opportunities for PR activities like campaigns, awards, and media partnerships.
We review your existing platforms, fixing any broken or lost links to strengthen your online presence.
We identify and nurture relationships with key communities, influencers, and publications relevant to your brand.
We ensure your profiles meet best practices, establish key messages, and prepare awards entries to meet deadlines.
We take your messages to press, influencers, and communities, ensuring credible coverage.
We maintain relationships with organizations and communities aligned with your values through outreach programs and partnerships.
PR positioning is an ongoing process, and we continuously generate, distribute, and monitor content while maintaining media and community relationships.
We oversee campaigns from ideation to execution, ensuring all elements work together effectively.
We will oversee the entire campaign process from ideation to creating assets, outreach and monitoring.
We provide comprehensive reports to keep you informed of results, insights, and next steps for continual improvement.
