International SEO for businesses
Expanding your small business into overseas markets is easier said than done. But with the right international SEO strategy you can overcome language and cultural barriers to drive the best possible results worldwide.
Proven international SEO advice from Suffolk’s search veterans
At Unity Online, we are no strangers to helping clients that sell products and services outside of the UK. Ultimately, the success of any website operating international relies on the same fundamental principles of national SEO. Each landing page needs to be optimised for country-specific search engines, while content must be accurately translated and displayed to take into consideration cultural differences and gain universal appeal.
From day one, our in-house international SEO team will take time to understand your marketplace, including the potential competitors in each country. We’ll also analyse customer behaviour to help us design a global SEO strategy that appeals to the needs of your target customers around the world. Our online advertising professionals are also well-versed in reaching international markets, with highly-targeted advertising campaigns on Google AdWords, Facebook and LinkedIn advertising. This can be a useful testing ground to ascertain the appetite for your products or services overseas before investing in organic search methods.
Tailoring emerging brands to global audiences
Our agency is delighted to work with businesses that are already dominating their nationwide marketplace and considering adding more strings to their bow by exporting their brand online. At the core of any successful international SEO strategy is content that’s customised for each country or region, making it more relevant to each visitor, increasing conversions and building brand advocacy. Accurate on-site translation is crucial. Incorrect phrasing or grammar on landing pages will almost certainly increase page bounce rates and limit revenue opportunities.
You might be surprised that there are other popular search engines operating in the world, aside from Google and Bing. The likes of Yandex and Baidu all have growing market share and could need consideration in your international SEO strategy depending on the territories you wish to sell in. We combine technical SEO methods that operate in the background, helping your brand’s international search rankings through appropriate markup and tagging.
Work with Unity’s veteran SEO consultants to discover new ways to compete for online sales across multiple territories. Arrange a free initial consultation by calling 01473 350485 or emailing us via our online contact form.